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How Marketing Can Be A Better Date Hint: It Involves Content
How Marketing Can Be A Better Date Hint: It Involves Content
MARKETING IS A BAD DATE.!
1. Educate!
1. Educate!
2. Return to! Story!
1. Educate!
2. Return to! Story!
3. Re-think! Content!
75% of business executives want marketers to curb the sales pitch.!
86% of people skip TV ads.!
91% of email users have unsubscribed from a company email.!
Lead with your knowledge, not your product.!
Be Direct!
Be Direct!
Be Direct!
Behind every solution is a problem.!
What is a Story?!
What is a Story?!
It’s not a mission statement.!
What is a Story?!
It’s not a mission statement.!
It’s not a timeline.!
What is a Story?!
It’s not a mission statement.!
It’s not a timeline.!
It’s not a case study.!
Character. Conflict. Resolution.!
How the Media Defines a Story!
How the Media Defines a Story!
How the Media Defines a Story!
“Act Like a Publisher.”!
You’re Not a Publisher
He Is
Editors Wanted!
Reporters Wanted!
Storytellers Wanted!
Content Marketing Bootcamp February 21, 2013
San Francisco, California hosted by
