Date post: | 19-Jan-2015 |
Category: |
Technology |
Upload: | infini-graph |
View: | 1,372 times |
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How to Combine Facebook Ads and Content Strategy to Rapidly Grow your
Fanbase
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Goal: Grow Me-Ality fan base and source engaging content
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What Brands Are Driving Engagement ?
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INSIGHTS DIRECTS CURATION
Insight: Content themes over the industry shows what the consumers find relevant created validation on what should be created or curated.
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Content Identification - Trends
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INTEREST TARGETING
Fans most active with other brands provides the best interest to target Facebook ads on.
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SOCIAL MEDIA OVERVIEW
• July Analytics
SEM budget not funded
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CURATION DRIVES STRATEGY
• Hypercuration™ to discover which content in your niche is working the best.
• Are you doing similar things or what can you learn from the top performers?
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Content Types That Work
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CONTENT TIMING
Insight: Highest activity is lunch and just after work.
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WHAT’S HYPERCURATION™
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HYPERCURATION™• We’re achieving better success with Me-Ality in
the later part of the month as the data set to achieve affinity analysis and content discovery has grown and become more accurate.
• Additionally, posting better content over the past month has made some gains to Me-Ality’s EdgeRank which was abysmal to begin with due to the more transactional-based approach earlier.
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HYPERCURATION™
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CONTENT TRENDS AND PINTEREST
• Pinterest, achieved some outstanding results• Pinned 144 awesome pins to 9 amazing pinboards,
Followed everyone who entered Fit to Win who had a Pinterest account...
• Pin Hypercuration content to our pinboard, then posting the pin to Twitter, allowing our content marketing to get a double-whammy of Facebook and Pinterest impression from the same fan.
We got 2,394 followers - Now 4,094
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PINTEREST RESULTS
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Results Overview Fan Growth
70% consecutive
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engagement increase by 10 X
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Troy Allen, Marketing Director, Me-Ality
Chase McMichaelCEO & Co-Founder, InfiniGraph, Inc.
Thank You
http://halffiction.com/ Marc Lefton