Date post: | 09-Feb-2017 |
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Internet |
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How Mobile drives Indonesian to do shopping discovery and price comparison
20 January 2015
Does anyone check / compare pricesbefore buying?
Type of Research Done via Smartphone
Question asked: Which of these did you do using a smartphone?Total Respondents: 1716Base: Internet users (accessing via computer, tablet or smartphone) | Answering based on a recent purchase (in select categories) | Researched online on a smartphoneSource: The Consumer Barometer Survey 2014 / 2015 https://www.consumerbarometer.com/en/graph-builder/?question=S38&filter=country:indonesia
What kind of product research did people do on their smartphones?
• Compare Prices• Compare Products• Compare Spec
Type of Research Done via Smartphone
Question asked: Which of these did you do using a smartphone?Total Respondents: 1716Base: Internet users (accessing via computer, tablet or smartphone) | Answering based on a recent purchase (in select categories) | Researched online on a smartphoneSource: The Consumer Barometer Survey 2014 / 2015https://www.consumerbarometer.com/en/graph-builder/?question=S38&filter=country:indonesia,malaysia,thailand,vietnam,philippines,singapore
What kind of product research did people do on their smartphones?
Indonesia is The Winner!
Internet Use During Purchase Stages
Question asked: Which of these did you do on the Internet / using apps in relation to your recent purchase decision?Total Respondents: 2216Base: Internet users (accessing via computer, tablet or smartphone) | Answering based on a recent purchase (in select categories) | Researched onlineSource: The Consumer Barometer Survey 2014 / 2015 https://www.consumerbarometer.com/en/graph-builder/?question=S29&filter=country:indonesia
Compare Choices Online
In which part(s) of the purchase process did people use the Internet?
Priceza Survey of Consumer Buying Behavior
• Best Price = Reasonable Price!– May not buy the cheapest one.– Quality Product– Trusted Store
• Trust is very Important!– How can I know that I can trust this
store?
• Too may choices!!??– How can I know who offer the best
price?Priceza Survey: ผลสรุปเปรยีบเทียบเบื้องต้นจากการสำารวจความคิดเหน็ต่อการเลือกซื้อสนิค้าผ่านสื่อออนไลน์ระหวา่งสมาชกิ priceza และบุคคลทัว่ไประหวา่งวนัที่ 10 – 13 สงิหาคม 2015 Respondent: 1) สมาชกิ Priceza (Member) 2) บุคคลทัว่ไป
SearchProduct Name …
Priceza is the leading Product Search Engine and Price Comparison Shopping targeting SE Asia.
Now the service is serving over 10 Millions Visitors per month in 6 countries.
Searching 25+ MillionProduct Items
from 1,000+ leading Ecommerce in SE Asia
Priceza Company Timeline
Priceza Launched in Thailand
Reach Over 1 Million Visits/month
Reach Over 2 Million Visits/month
Japanese VC CyberAgent Ventures invested in Priceza
Priceza Launched in Indonesia
Priceza Launched in 4 more countries
Priceza New Platform Launched to support Multi-Devices
Reach Over 9 Million Visits/month
Priceza PhilippinesPop: 108mLaunching March 6, 2015
Priceza targets >600m consumersAiming to Dominate Market to be NO.1 Price
Comparison in SE AsiaPriceza Thailand
BangkokPop: 68m
Jan 1, 2010
Priceza MalaysiaPop: 30m
Launching March 6, 2015
Priceza IndonesiaPop: 254mMay 1, 2013
Priceza VietnamPop: 93mLaunching June 2015
Source:CIA World Factbook,July 2014 estimates
Priceza SingaporePop: 6m
Launching March 6, 2015
We are helping Millions of Consumers to Shop Smarter!
10 MillionsMonthly Active Visits
333,000Visits Every Day!
It’s around 10X of a Soccer Stadium full People that want to Shop!
X10
2010 2011 2012 2013 2014 2015(E) -
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
80,000,000
Priceza Traffic Performance
Consumer InsightsHow consumers in Indonesia use Mobile
to empower them to make smarter shopping decision
What device does Indonesian use to do price and product comparison?
MobileDesktop
Tablet
Source: Company Data as of Jan-2016 from Priceza Indonesia
Mobile Leads the Price Comparison Behavior
Q2-13
Q3-13
Q4-13
Q1-14
Q2-14
Q3-14
Q4-14
Jan-15
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%Mobile Tablet Desktop
Evolution of Traffic Mix• Responsive Site to support
Desktop, Tablet and Mobile- 2011 to Aug 2014:
Dedicated Mobile Site- Sep 2014: Launched
Responsive Design in Thailand
- Nov 2014: Launched Responsive Design in Indonesia
- Ready to use Responsive Site in 4-country expansions in 2015
• Android App (>50k downloads)- Indonesia Native Android
App will be launching in Q1-2015
• iOS App (>50k downloads)- Indonesia Native iOS App
will be launching in Q2-2015
Overview
Source: Company Data as of Jan-2015 from both Thailand and Indonesia
Who are those people that doing price comparison?
Source: Google Analytics of Priceza Indonesia of FY-2015
• Male 67%, Female 33%• Age Group: 76% is 18-34 years old• Access from: Mobile 70%, Desktop 26%, Tablet 4%• They are Millennials: Tech Savvy, Mobile Enthusiasts,
Trust on Information that they can find by themselves, and Check prices before they buy!
What product category that they are searching on the Price Comparison site?
Electronics37%
Lifestyle21%
Fashion29%
Health &
Beauty
10% Others2%
Share of items users clicked by category
Source: Company Data as of Jan-2015 from both Thailand and Indonesia
• Continued growth of Electronics - fuelled by strong demand
from consumers and promotions from merchants
• Non-electronics already representing >60% of clicks
- Users cannot compare fashion items by apple-to-apple but they use Priceza to discover items they like
• Fashion grows constantly according to the growing number of items
• Strong Lifestyle and Health & Beauty footprint thanks to assortment expansion
Overview
Do they really buy something after doing price comparison?
• Price Comparison Users are ready to shop and having high Buying Intention– Priceza’s Sale CVR%
for Ecommerce Merchants can be 600% higher than Google and Facebook Ad
• Google/Facebook– Avg. Sale CVR%
0.5%-2% from UBS Research
0%
1%
2%
3%
4%
5%
6%
7%
Sale Conversion Rate Comparison
Source: UBS Research on ASEAN eCommerce 2014 and Priceza Data
Users go to Price Comparison site to make their Final Buying Decision!
Other Media reach users early in consumer buying stages
Reach users more effective at the right timeSale Conversion at ~
1.5% - 5.5%
Consumer Buying StagesWant
Smartphone
Whichbrand?
iPhone or Samsung?
OK I want iPhoneWho offer
Best price?
Mr.William’s View on Price Comparison’s Traffic
“ ”CEO, TokopediaMr. William Tanuwijaya
Traffic from Price Comparison is quite good in quality as they have high buying intention.
How to Reach Them?How Brands and Ecommerce Stores can utilize this opportunities to engage with
them
How to reach price comparison users?
Users
Updating /
Refreshing
Updating
PricezaBot
Online Merchants
What is the Business Model of Price Comparison site?
Shop Directly
at EC-Site
Key Benefits for Merchants1. Traffic2. Sale Conversions3. Member Acquisition
Priceza’s Benefits for Online Stores
Influence and promote Ecommerce Brands to consumers at the buying stage
Target marketing by promoting your products to drive Sales Conversion and Customer Acquisition.
Drive real revenue for Ecommerce / Online Store
Our 1,000+ Clients
Happy Selling More!! and Open for Q&A Session
Thank You!
Terima kasih
ขอบคณุครบั
Our Office Across SE Asia
PT. PricezaKota Kasablanka Prudential Centre Level 22, Jl. Casablanca Raya Kav.88, Jakarta Indonesia 12870Tel. + 62 21 2960 7416, Fax. +62 21 2960 7201Email: [email protected]
Priceza Co., Ltd. (Headquarter)126/101 Thaisri Tower, 26th Floor, Krungthonburi Road,Banglampoolang, Khlong San, Bangkok Thailand 10600Company Registration No.: 0105554078566Tel. +662-860-6125, Fax. +662-860-6247Email: [email protected]