Date post: | 13-Jan-2015 |
Category: |
Technology |
Upload: | ismail-chaib |
View: | 598 times |
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Agenda
• Introduction
• Why Mobile is important?
• Trends
• Case studies
• Conclusion
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Who am I?
Background • Open Bank Project • Cofounder of SMSBridge • ESI Graduated • Social Business enthusiast!
Why am I speaking to you: • Help social entrepreneurs solve
their challenges via MakeSense • Involved with mobile
technologies for the past 4 years
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A little bit of (Hi)story…
We are here! 4
The current mobile stack
Users
Fullfil needs
Developers
Build software Mobile “apps”
Devices
Manufacturers
Build hardware
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The current mobile stack
Users
Fullfil needs
Developers
Build software Mobile “apps”
Devices
Manufacturers
Build hardware They are everywhere and becoming smarter exponentially
Lots of them tackles NGOs needs already
How to serve them better?
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Agenda
• Introduction
• Why Mobile is important?
• Trends
• Case studies
• Conclusion
7
There’s more mobile phones in the world than toothbrush!
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2005 2012
Smartphone
Feature-phone
Smartphones outpaced PC and are growing at an exponential rate 8
~100% mobile penetration in Algeria
Mobile internet growing faster
99% mobile penetration rate
~100% mobile users in Algeria
Algeria is Africa’s #1 mobile connected nation
vs • 21% internet penetration • 10% landline penetration • 3G available “soon”
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Why mobile is important to us?
• Maintaining and
strengthening social and
family networks
• Stay informed
• Organise events
• Keep up with “modernity”
• Social Pressure
Mobile is making us Connected, Excited, Curious and Productive! 11
Agenda
• Introduction
• Why Mobile is important?
• Trends
• Case studies
• Conclusion
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4 building block
Voice Text Location Data
• Expensive • Emergencies • Creative use
• Cheap • Ubiquitous
• Maps • Emerging
• Photo, video…etc • Emerging • Will drive growth
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Co-creating interactive maps
Crowdsourcing “events” and putting them on a map 14
Mobile payments
MPESA enables payment via dumb-phones 15
Asking for information
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Receiving up-to-date information about crop prices in real time
Verifying codes mPedigree: checks if your medicament is couterfect
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Leveraging cheap hardware
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Agenda
• Introduction
• Why Mobile is important?
• Trends
• Case studies
• Conclusion
20
Mobile in the NGO sector
Applications of NGO
1. Voice and text messages
2. Photo and video
3. Data collection/ transfer
4. Multimedia messaging
5. Data analysis / mapping
Source: Wireless Technology for Social Change: Trends in Mobile Use by NGOs
86% NGO employees use mobile technology for their work. 99% described it as positive and 25% as revolutionary.
Perceived Benefits
• Time saving (95%)
• Quickly mobilize and organize individuals (91%)
• reaching audiences that were previously difficult or impossible to reach (74%)
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Case Study 1: Delivering Patient HIV/AIDS Care in South Africa
Challenge
• Monitoring HIV/AIDS patient treatment adherence
Solution
• “Aftercare” programme, created by Cell-Life NGO in Cape Town
• SMS-based data collection of health information
Outcome: “one of the most experienced initiatives combining mobile phone technologies and AIDS management.”
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Case Study 2: Facilitating Communication in Emergency Situations in Kenya
Challenge • Providing Real-Time Information in
Times of Crisis Solution • Text messaging ‘nerve center.’ • Real-time information about actual and
planned attacks between rival ethnic and political groups.
• The texts are sent to local peace committees for response
Outcome
• Averting several attacks in Eldoret and elsewhere
Example: “We have been alerted that it is not safe tonight, in Bamburi, Utange, home area. We a asking 4 security here please.”
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Case Study 3: Monitoring Elections in Pakistan
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Case Study 4: Uncovering the price of Corruption in India
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Agenda
• Introduction
• Why Mobile is important?
• Trends
• Case studies
• Conclusion
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A range of uses for NGOs
• Inform
• Listen
• Pay
Communicate
Fundraising
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Your mobile Toolbox
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Lessons learned
• Don’t reinvent the wheel
• User-friendly - Easy to use wins
• SMS remains predominant
• Free-ish
• Inclusive. Community-based
• Private-Public partnerships
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Challenges
Find the right use case
Right people / skills
Community of users
Assessing impact
Funding
Scaling the project
Prayer is plan B ;-) 30
The mobile stack (2.0)
Connected “apps”
YOU ?
Build the use case
Devices
Story
Users
Fullfil needs
Developers
Build software
Manufacturers
Build hardware
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Supercat