Date post: | 22-Jan-2018 |
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How Mobile is Disrupting the
Publishing Industry
Margaret Gold
CMO, Ether [email protected]
@MobileMaggie
www.etherbooks.com
Margaret Gold
@etherbooks
Ether is a mobile social reading platform, connecting Writers and Readers around the world.
Ether publishes "made for mobile" Quick Reads straight to Smart Phones, the fastest growing digital reading device on the planet.
Ether provides a Direct-to-Reader global channel for Writers to get published and get paid.
Disruptive Innovation
Disruptive Innovation
NOT Disruptive
Disruptive
Disruption
Disruption
Revolution
Retail Point of Sale
Retail Point of Sale
Console Games Platforms
Console Games Platforms
US is leading the Smart Phone revolution
iPhone + Social Media has changed everythingThis is where people are spending their time!
31
Mobile is just getting started!
So why is the Publishing Industry ripe for disruption?
Content is freeing itself from context
We add articles to Instapaper and Readability; we buy books in paper or Kindle form, we switch to “print view”
so we don’t have to read articles on thirty separate pages.
Made-for-mobile
Ether is at the centre of 3 new consumer behaviours
Smartphone Smartphone UsageUsage
Smartphone Smartphone UsageUsage
Digital Digital ReadingReadingDigital Digital
ReadingReading
Social Social NetworkingNetworking
Social Social NetworkingNetworking
After accounting for inflation, the hourly and per-article rates
in Writer’s Market have dropped 81.3% on average
since 1991.
Writers are creating their own industry
Print-on-demand services give easy access to printed matter. Services like Newspaper Club
allow us to publish broadsheets. Authors publish long-form essays as Kindle Singles, with no publishing industry in sight. Many
authors have gone the end-to-end route, putting their projects up on Kickstarter to
fund production and shipping. Designer Frank Chimero raised over $100,000 to publish his book; Kern and Burn, Wax Magazine, and
Matter have all had successful projects.
Standards: ePub
Initially conceived in September 2007, the open ebook standard ePub uses a combination of
HTML, CSS, and XML wrapped up as a Zip file.
No semantic mark-up, no forced compliance, no Stack Overflow
What’s going on in start-up land?
Wattpad is the world’s largest community of readers and writers. It’s the free and fun way to read on the web and across all mobile devices. Everyday millions of people use Wattpad to read unique new fiction or share their own creative writing
Wattpad raised $20.8 million for “MySpace for stories”
Oyster is a simple and beautiful iPhone app that gives members unlimited access to an ever-growing library of books. Read as much as you want for a single monthly price.
Oyster raised $3 million from Founders Fund for “Spotify for books”
A platform for teenagers to read, write and share their stories in a social and interactive community
Movellas raised $500k in Angel funding for “MySpace for teen stories”
Ether is a mobile social reading platform, connecting Writers and Readers around the world.
Ether publishes "made for mobile" Quick Reads straight to Smart Phones, the fastest growing digital reading device on the planet.
Ether provides a Direct-to-Reader global channel for Writers to get published and get paid.
How Mobile is Disrupting the
Publishing Industry
Margaret Gold
CMO, Ether [email protected]
@MobileMaggie
www.etherbooks.com
Margaret Gold
@etherbooks
Readers want to Read
• People love to read on-the-go
• The ideal device for a quick read is already in your pocket
BUT
• Most digital reading platforms are filled with poor writing
• Most mobile reading apps are just mini versions of eBooks and eReaders
• Personal recommendation engines are geared towards established book authors
Readers want to Read
• People love to read on-the-go
• The ideal device for a quick read is already in your pocket
BUT
• Most digital reading platforms are filled with poor writing
• Most mobile reading apps are just mini versions of eBooks and eReaders
• Personal recommendation engines are geared towards established book authors
• The joy of a good read
• Made-for-mobile format
• Instant access
• Offline access
• Recommendations from trusted sources
• No painful slog through reams of poor writing to find the hidden gems
VITAMINSVITAMINS
Writers want to Write• Writers love the immediacy of
social media
• Writers love the short-story and flash-fiction formats
BUT
• Short formats are completely neglected by publishers
• Self-publishing platforms are a nightmare to navigate
• Writers are desperate for reader feedback
• Writers need to make a living
Writers want to Write• Writers love the immediacy of
social media
• Writers love the short-story and flash-fiction formats
BUT
• Short formats are completely neglected by publishers
• Self-publishing platforms are a nightmare to navigate
• Writers are desperate for reader feedback
• Writers need to make a living
• “Get Published, Get Paid”• Publisher bottlenecks
removed• No nightmare processes• The writer is front and
centre• Immediate feedback from
readers and fellow-writers
• Faster time to market• Better revenue potential• Direct marketing tools
PAIN KILLERSPAIN KILLERS