Date post: | 03-Jul-2015 |
Category: |
Technology |
Upload: | web-managers-group |
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How mobile-ready are
corporate websites?
Nicola Thompson, Head of Standards Services, Magus
www.magus.co.uk
The market-leading SaaS solution for website
governance and compliance
How mobile-ready are companies today?
1. Results of our recent survey of FTSE100
corporate websites
2. Key technology challenges
3. How to ensure success
Why does mobile matter?
• Web visits to mobile sites forecast to
overtake desktop access by 2014
• Companies that optimise their sites for
mobile devices outperform those that don’t
by 80%
• Mobile accounts for 10% of all UK sales for
eBay
• In the US, content marketing across mobile
channels generated more than $39 billion
in revenue for businesses in 2011
For companies with the ability to get there early
and get it right the opportunities are huge.
Survey of FTSE100 corporate websites
IQ Corporate Website Rankingof FTSE100 companies
Extent and type of mobile support
Web governance & compliance platform
Quality of the sites detected
1. Most companies have yet to go mobile
80%
4%
16%Companies without mobile sites
Companies with dedicated mobile sites (full content)
Companies with dedicate mobile sites (selected content)
Only 20% FTSE 100 corporate sites have
mobile optimised content
2. Most mobile sites are invisible!
65%
Failure to use device detection
3. Most mobile sites are full of usability errors
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
% of pages failing mobile content standards
4. Many sites are using inappropriate technologies
0%
5%
10%
15%
20%
25%
30%
35%
% of pages using inappropriate technologies
4. Plus errors on desktop sites are here too!
0%
10%
20%
30%
40%
50%
60%
70%
% of mobile pages with general errors
FTSE100 mobile compliance ranking
Rank # Website Ave. errors / page Pages Errors
1 WPP Group (Mobile) 1.46 24 35
2 Imperial Tobacco Group (Mobile) 2.78 193 537
3 SABMiller (Mobile) 2.88 200 575
=4 BAE Systems (Mobile) 3.0 7 21
=4 Rolls-Royce Group (Mobile) 3.0 8 24
5 BT (Mobile) 3.01 200 601
6 Hammerson (Mobile) 3.44 109 375
7 Kingfisher (Mobile) 3.56 200 712
8 Land Securities Group (Mobile) 3.71 197 731
9 SSE (Mobile) 3.83 6 23
10 Tullow Oil (Mobile) 4.1 84 344
11 Vodafone Group (Mobile) 4.12 200 824
12 3i Group (Mobile) 4.19 27 113
13 Aviva (Mobile) 4.44 200 887
14 Investec (Mobile) 4.53 200 906
15 Shire (Mobile) 5.72 200 1144
16 British Land Co (Mobile) 5.87 121 710
17 Prudential (Mobile) ARM Holdings (Mobile)6.15
13 80
18 ARM Holdings (Mobile)7.13
200 1425
19 ICAP (Mobile) 10.58 12 127
Ave. 4.25 mobile optimisation errors / page
= over 21 usability issues / visit
Consumers rate mobile sites 66/100 compared
to 71/100 for desktop sites (ForeSee)
3 big hurdles
1.
Technology
2.
Content
3.
Expertise
Ensuring success
1. Create content with the mobile web in mind
2. Set mobile-specific standards
3. Monitor and measure
62% of companies planning to launch a mobile
site in 2012
Mobile monitoring
Questions?
Nicola Thompson, Head of Standards Services, Magus
www.magus.co.uk