How Mobile Technology Is Revolutionizing Business

Communication

Bovée and ThillBusiness Communication Today, 13th Ed.

Excellence in Business Communication, 12th Ed. Business Communication Essentials, 7th Ed.

Mobile Communication: An Essential Part of JetBlue’s Communication with Customers

JetBlue’s Customers Use Twitter Most Often on a Mobile Device

JetBlue Has a Mobile-Friendly Website and Smartphone Apps

JetBlue’s Focus Is on Digital, Social, and Mobile Communication

Mobile Communication Is a Game Changer

Venture Capitalist Joe Schoendorf says, “Mobile is the most disruptive technology that I have seen in 48 years in Silicon Valley.”

Research Maribel Lopez calls mobile “the biggest technology shift since the Internet.

Mobile Apps Help Companies Form

Closer Customer Relationships

Companies Are Integrating Mobile Technology Throughout Their Organizations

Globally, a Mobile Device Is the Primary Way People Access the Internet

Mobile Is the Primary Communication Toolfor Many Business Professionals

Half of U.S. Consumers Use Only a Mobile Device for Their Online Search Needs

Smartphones Have Become Intensely Personal Devices

Wearable Technologies Will Contribute to a Shift in Behavior

Social Media Pioneer Nicco Mele Coined the Term Radical Connectivity

Mobile Can Result in Reduced Costs

Formatting for Mobile Creates Challenges for Creating and Relaying Information

Mobile Users Are Often Multitasking, Which Results in Limited Attention

Most of the Rise in Social Communication Has Been Made Possible by Mobile Devices

Users Expect Websites to Be Mobile Friendly

Mobile Communication Has Put Pressure on Standards of Grammar, Punctuation, and Writing in General

Location-Aware Content Enhances the Mobile Experience

Mobile Devices Create Security and Privacy Concerns

Mobile Tools Can Enhance Productivity and Collaboration

Mobile Connectivity Can Accelerate Decision Making and Problem Solving

The Use of Communication Technologies in Other Countries Varies Widely

Mobile Devices Can Be Used to Communicate with Someone in Another Language

Modify Design and Layout of Messages to Fit Smaller Screen Sizes

Organize with a Linear Flow from the Top to the Bottom of the Message

On Mobile Devices, the Inverted Pyramid Style of Writing Is Generally Preferred

Write Shorter and More Focused Messages and Documents

Use Shorter Subject Lines and Headings

Use Shorter Paragraphs

2014

2014

2016

2017

2019

“Business communication instructors who don’t recognize now that mobile should be integrated throughout their textbook and be a central part of their course will rapidly experience the declining relevancy of their course to today’s students.”

You’ve just seen a slide presentation that outlines just some of the coverage of mobile business communication in the 2015 editions of Bovée and Thill’s business communication textbooks:

Business Communication Today, 13th Edition – available January 2015Business Communication Essentials, 7th Edition – available January 2015Excellence in Business Communication, 12th Edition – available Jan. 2016

Mobile business communication will be covered as it relates to chapter content in every chapter of the books listed above. Please visit this page to order examination copies of Bovée and Thill textbooks. Also, see the authors’ blog for a wealth of free teaching materials.

As a Result of Being in the Midst of a Mobile Revolution, Teach Your Students Critical Information about Mobile Business Communication by

Adopting One of Bovée and Thill’s 2015 and 2016 Editions

The Rise of Mobile as a Communication PlatformHow Mobile Technologies Are Changing Business Communication

The Unique Challenges of Communication on Mobile DevicesEthical and Legal Issues in Mobile Communication

Mobile Communication EtiquetteUsing Mobile Tools for Collaboration and TeamworkMobile Variations in Cross-Cultural Communication

Advantages and Disadvantages of Mobile MediaWriting and Reading on Mobile Devices

Message Design and Formatting for Mobile DevicesOptimizing Content for Mobile Devices

Mobile Considerations in Social Networking, Blogging, Video, and Other MediaUsing Mobile Technologies to Improve Routine Communication

Creating Promotional Messages on Mobile DevicesVisual Media on Mobile DevicesResearch Using Mobile Devices

Using Mobile Devices in PresentationsMobile Devices in the Job Search Process

Mobile Aspects of Personal Branding

A Complimentary Set of Seven Infographics about Mobile Business Communication Is Available on SlideShare. Click each infographic to see it full screen.

Visit Bovée and Thill’s Online Magazine, How the Mobile Revolution Is Changing Business Communication.

"Bovee and Thill are the only authors who explain and illustrate in every chapter (in the texts listed on the first slide of this presentation) how mobile is revolutionizing business communication.

Surprisingly, no other business communication authors cover mobile business communication, which should tell you everything you need to know about which authors keep their textbooks current.”

See this other informative and well-illustrated slide presentation about mobile business communication:

Why You Must Be Teaching Your Business Communication Course within a Mobile Context by 2015

Also, compare your current text’s coverage of mobile business communication to Bovee and Thill’s texts.

Can Your Business Communication Text Pass This Test of Essential Mobile Coverage?