of the Evolution of Mobile
How mobility is impacting your corporate culture, process and
access to resources
Rainer Pirker IBM MobileFirst Business Unit Executive
Central & Eastern Europe
@RainerPirker
Market shifts in the digital economy
2014 2016 2018
(2014) 60% of large companies used 3 or fewer mobile apps1
The number of custom mobile
apps will double compared to 20142
The number of enterprise mobile apps is expected
to quadruple3
More than half of b2e apps will be created by the enterprise6
85% of companies have a mobile backlog of up
to 20 app4
Mobile app development will out number PC projects 4:15
4
Mobilize IBM’s sellers *!Rolling out more than 40.000 iPads *!Mobile Sales Experience Program *!More than 270 internal app *!
Protect and manage the mobile infrastructure to op4mize
performance
Build and deploy mobile
applica4ons efficiently
Engage customers in context by
leveraging mobile insights
Transform the value chain to drive
growth and ROI
IBM MobileFirst can help organizations evolve their mobile strategies
Accelerate business transformation *!Minimize the risks *!Connect with systems of records *!Customer insight *!
Mobile for the Enterprise
MobileFirst for iOS, will deliver +100 Enterprise apps *!MobileFirst plaform for iOS, premiere developer experience for enterprise integration *!
Apple Care for enterprise with ticket resolution time *!MobileFirst supply and management *!
Three ways to engage with IBM MobileFirst
Download the IBV mobile study: http://ibm.co/ibvmobile *!For information on mobile products, services & use cases visit ibm.com/mobilefirst *!Work with an IBM sales rep to schedule a mobile agenda workshop or to visit a MobileFirst studio *!
Rainer Pirker IBM MobileFirst Business Unit Executive
Central & Eastern Europe
@RainerPirker