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How online reviews impact your reputation and matter to
your bottom line
Reviews are the new WORD of Mouth!
84% of shoppers said they trusted online business reviews as much as personal recommendations from friends and family.
93% of customers say their buying decisions are influenced
by online reviews.
It is a direct influence to your ranking on other search sites like Google
It is now used not only for reviews but quick search
Google your business and what does it say?
Why is Yelp important to you?
Headlines The Salon
IMPORTANCE OF REVIEWS*
**Hair salons are fourth on the list of most searched on Yelp
Our Yelp has been our #1 attraction for new guests
800+ per month User views on Yelp, up 65% in 3 years
110 Average new guests per month from Google+ and Yelp
350 reviews looks strong to consumers
4–6 reviews on Yelp and 10-12 reviews on Google+ per month
First…claim and work your Business Page
No Response is Bad for your viewers
Your Yelp and Google+ pictures are your online “Pinterest”
Set up your notifications , like request an appointment AND respond
Make it easy for them to reach out to you….request appointment!
Make the most out of your Yelp and Google+
Make it easy for your Yelp
clients to get in to you.
How to respond to your reviews… the Good Ones & the Bad Ones
All feedback is good.
Negative review should be our catalyst for some
internal conversations. Use criticism as an opportunity.
What is a great review and what to do with it!
We love your feedback, so share
it!
Pictures are great!
It’s not about the STARS HHHHH
People read through this.
What would you do?
What can you do?
• Ask your client if they ever do reviews on Yelp or Google+.
• Pictures are golden, ask them to show off your work
• Invite an ELITE in to experience your service. (They are the Yelp Influencers)
• Thank your guests for reviewing you, not a bribe, but a Thank You
• Post your Google+ and Yelp signs in your business
• Post your reviews on Facebook and Insta
