Slide 1
Understand the Value of Your Content
How OpenXs content valuemanagement approach brings asset-pricing
theory to maximize contentvalue in digital networks.
TM 2011 JumpTime, Inc. All rights reserved. JumpTime, Traffic
Valuator, TrackBack Machine, FloPower and ClickFlo are trademarks
of JumpTime, Inc. PROPRIETARY ANDCONFIDENTIAL The information
contained in this document is proprietary to JumpTime and is being
disclosed to you on a confidential basis. You are prohibited from
(1) using any of the information contained herein and (2) copying,
disclosing or disseminating this document and/or the information
contained herein to any third party
Content valuation in digital networks is tricky business. The
Internet has made the access towell-indexed specialized content
easy and free.Theresult of this disruption is that once pristinely
edited and fact-checkedjournals and publications have lost their
authority. This mass commoditization of content has resulted in the
devaluing of highly curated content and a culture that more often
settles for answers and insights that are "good enough.What if you
could restore the authority and re-create scarcity for these
networks? How would that impact your advertising pricing and
subscription fees? What if you could program or present your
content in packages designed to maximize the engagement and
monetization. OpenX is a global leader in digital and mobile
advertising technology and now offers JumpTime's content value
management platform, a system designed to restore the economics of
traditional publishing and maximize engagement through smart page
programming. Hear how we applyasset-pricing theory to help maximize
contentvalue in digital networks.
1Old Media MarketplaceNew Media Marketplace
Changing Media Marketplace
2About Open XYield OptimizationAdvertising ExchangeAd servingAnd
with JumpTime Content Optimization265+ employeesWell capitalized:
$50M+ Offices in Los Angeles, New York, London, TokyoHundreds of
major publishers and partnersIndustry leading scientistsKey
Metrics:250+ Billion monthly ad transactions12+ Billion daily bids
(buyers)$150M+ revenue in 2012Profitable
Our Mission: Grow Publisher Revenue
Were a proven, profitable company that continues to make smart
decisions.
