Date post: | 10-Jul-2015 |
Category: |
Design |
Upload: | kandace-brigleb |
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ANTHROPOLOGY
Qualitative Research
Gather an in-depth understanding of human behavior and the reasons that
govern behavior.
Participant Observation
A way of learning about a culture, involving both observing and participating.
A story…
5 Types of Participant Observation
1 Non-
participatory
2 Passive
3 Moderate
4 Active
5 Complete
5 Types of Participant Observation
1 Non-
participatory
2 Passive
3 Moderate
4 Active
5 Complete
5 Types of Participant Observation
1 Non-
participatory
2 Passive
3 Moderate
4 Active
5 Complete
5 Participant Observation
Tools
Direct Observation
PARTICIPANT OBSERVATION TOOL #1
Eat the Food
Drink the Drink
Wear the Suit
Informal interviews
PARTICIPANT OBSERVATION TOOL #2
Grab Lunch
Grab Drinks
Write a Blog
Produce a Podcast
participate in group life
PARTICIPANT OBSERVATION TOOL #3
Visit
Join Rituals
Show Up to Events
Life histories
PARTICIPANT OBSERVATION TOOL #4
Listen
Read
Read More
Self analysis
PARTICIPANT OBSERVATION TOOL #5
What Did You Do
How Do You Feel?
Why Would You Return?
ANTHROPOLOGY +
WEB DESIGN = ♥
1 Dolcezza Gelato
– Robb Duncan, Dolcezza
“It is never easy to put your vision into someone else’s hands and have the
results surpass the expectations, but this is exactly how things went down with Needmore designing our website.”
2 De La Paz Coffee
3 Picky Bars
“I just rejoined the picky club last night…I was blown away by the
new site. WOW!”
Photo Credit: http://instagram.com/p/tApPMqgn0Z
Why Does it Matter?
😐customer
😐+☕️product
😐+☕️=😍