@ B R I A N S U G A R

M A R C H 3 1 , 2 0 1 6

$1B+Annual Sales Driven

100M+Global Audience

Lifestyle Media Property Fashion Shopping Platform Monthly Subscription Service

I P AImmediacy Personalization Authenticity

Dramatic increase in Facebook video views

Video + Social

Snapchat is the next big thingYouTube has seen substantial, steady growth

IPA in Action

Personalization AuthenticityImmediacy

IPA in Action

Personalization AuthenticityImmediacy

3 Key Takeaways

I m m e d i a c y : Give it to them now and make the point fast

Pe r s o n a l i z a t i o n : Deliver each story as if you’re telling it one-on-one

A u t h e n t i c i t y : Speak their language and don’t be afraid to use native guides