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HOW SEARCH AND SOCIAL MEDIA INTERSECT: FOCUS ON FACEBOOKUsing SEO Tactics to Optimize Content for Facebook and Organic Search
Alison Driscoll
We know what SEO is…
• Search Engine Optimization: the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results.
…but what is Social Media?
• Internet based tools for the creation, distribution and discussion of content by individuals.
• A collection of sites that are based on user participation and user generated content (UGC).
• Online technologies and practices that people use to share opinions, insights, experiences and perspectives with each other.
WHAT IS SOCIAL MEDIA?
Facebook Pages
• Vanity URLs now open to everyone: http://www.facebook.com/vspink
• 99% of online retailers plan to have a Facebook Page.
Facebook Applications
Use applications to promote external content and drive to site.
- Static FBML- Profile Box- Posted Items Pro- Facebook Flash- Extended Info- Blog RSS Reader- Custom Applications- Involver- Notes- Links
Exclusive Facebook Content
Create and promote samples, freebies, contests and trials early or exclusively to Facebook fans.
- Sprout Publisher- AppBank- Static FBML- Custom Applications
Facebook Search
• Utilize SEO principles to rank in internal Facebook search, expanded Facebook web search and traditional organic listings. • Cross-promote and make content accessible through multiple channels.
TJ Maxx: A Case Study in Social Search
Facebook Predictive Search
TJMaxx
TJ Maxx
T J Maxx
TJ Maxx: A Case Study in Social Search
Facebook Search Results
TJ Maxx: A Case Study in Social Search
Facebook Page Interaction
TJ Maxx: A Case Study in Social Search
Customized Tabs
TJ Maxx: A Case Study in Social Search
Static Content Optimization
TJ Maxx: A Case Study in Social Search
Dynamic Content Optimization & Distribution
TJ Maxx: A Case Study in Social Search
Drive to Facebook
TJ Maxx: A Case Study in Social Search
Google Search Results With Social Interactions
About Me
BlogAlisonDriscoll.com
Facebook ProfileFacebook.com/alisond
Twitter@alisond
LinkedInLinkedIn.com/in/AlisonDriscoll