Date post: | 12-Aug-2015 |
Category: |
Business |
Upload: | sardar-vallabhbhai-national-institute-of-technology |
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How should marketers adjust their strategies and tactics for an
economics downturn or recession?
Dude I am jobless . where to get a job?
1.Explore the possible increasing investments
Marketers should consider the potential upside and positive payback of an increased investment that seizes market opportunities
2.Review budget allocations
Budget reallocations can open up promising new options and provide sufficient revenue benefits
3.Get closer to customer3.Get closer to customer
A downturn is an opportunity for marketers to learn even more about what consumers thinking ,feelings and doing .
4.Put forth the most compelling value proportion
The more expensive the item ,the more important this value framing becomes
5.Fine tune brand
Marketers can review product portfolios and brand architecture to confirm that brands and sub-brands are clearly differentiated
7.Product offering
Marketers must ensure they have right products to sell to the right place and time