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How Social is Your Media? Social Media & Teens (2013)

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A quick look at how teens are using social media.
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HOW SOCIAL IS YOUR MEDIA? Heather Davis Hat Trick Inspirations www.explorediscovercreate.com
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Page 1: How Social is Your Media? Social Media & Teens (2013)

HOW SOCIAL IS

YOUR MEDIA?Heather Davis

Hat Trick Inspirations

www.explorediscovercreate.com

Page 2: How Social is Your Media? Social Media & Teens (2013)

Socialnomics

http://www.youtube.com/watch?v=QUCfFcchw1w

(long version)

http://www.youtube.com/watch?v=wfF6N0abh5I

2013: Social Media Statistics & Trends

http://www.youtube.com/watch?v=5yxuljHX09I

Page 3: How Social is Your Media? Social Media & Teens (2013)

WHAT DO YOU USE?

Page 4: How Social is Your Media? Social Media & Teens (2013)

TOP 11 SITES USED BY TEENS

Facebook

Instagram

Twitter

Pinterest

Vine

Reddit

Tumblr

Kik

Snapchat

Pheed

Wanelo

4Chan

Page 5: How Social is Your Media? Social Media & Teens (2013)
Page 6: How Social is Your Media? Social Media & Teens (2013)

MY SOCIAL

Twitter: @heatherandtim

Facebook.com/hattrickinspirations

Tumblr: @hidef7

Foursquare: @hidef7

LinkedIn: @hidef7

Vine: @hidef7

Snapchat: @hidef7

Pinterest: @hidef7

Page 7: How Social is Your Media? Social Media & Teens (2013)

SOCIAL MEDIA REVOLUTION

Page 8: How Social is Your Media? Social Media & Teens (2013)

OLD VS. NEW

A 13 year old was born in 2000 …

… I was graduating college

In 2000, MySpace was new, Facebook was exclusive.

… Today, it’s all but dead.

In 2000, we were worried about Y2K & computers crashing

… Today, I can use the internet on my phone

In 2000 I went to Europe and had to use a calling card

… Today I can use my iPhone in Europe, free, over WiFi

Page 9: How Social is Your Media? Social Media & Teens (2013)

HOW DO TEENS USE SOCIAL?

86% of social network-using teens

comment on a friend's wall

83% comment on friends' pictures

66% send private messages to friends

58% send IM or text messages using the

site

52% send group messages

How Do YOU Use Social Media?

Page 10: How Social is Your Media? Social Media & Teens (2013)

WHAT ARE THE

BIGGEST ISSUES WITH

SOCIAL MEDIA?

Page 11: How Social is Your Media? Social Media & Teens (2013)

BULLYING & SEXTING

• 55% of teens have given out personal info to

someone they don’t know, including photos and

physical descriptions

• 29% of teens have posted mean info,

embarrassing photos or spread rumors about

someone

• 29% have been stalked or contacted by a

stranger or someone they don’t know

• 24% have had private or embarrassing info made

public without their permission

• 22% have been cyberpranked

Page 12: How Social is Your Media? Social Media & Teens (2013)

• 56% of teens say they have been the target of

some type of online harassment

• 15% percent of the young people surveyed say

they have sent nude photos or videos of

themselves

• 21% say they've received nude photos or videos

from others. About half of those involved say they

felt pressured to do so

• 41% have experienced some form of digital

dating abuse — including checking in multiple

times a day, reading messages without

permission, pressuring others to respond to

messages or spreading rumors

Page 13: How Social is Your Media? Social Media & Teens (2013)

MEAN GIRLS

One million children were harassed, threatened

or subjected to other forms of cyberbullying on

Facebook during the past year.

More girls are cyberbullys than boys (59% girls

and 41% boys)

Cyberbullies are more likely to have engaged in

sexting (31% vs. 19% for teens overall).

68% of teens agree that cyberbullying is a serious

problem with today’s youth.

Page 14: How Social is Your Media? Social Media & Teens (2013)

PHOTOS, PRIVACY, INFINITY, OH MY!

Page 15: How Social is Your Media? Social Media & Teens (2013)

WHAT HAPPENS ANYWHERE… STAYS IN

CYBERSPACE…

Have you ever Googled yourself?

Sample:

Google Images:

Heather k davis (2nd row of pics)

Source: hattrickinspirations.com

heather davis hermosa beach.

(1) Source: meetup.com (1st result)

(2) facebook (3rd result)

(3) sbsearchmarketing.com (4th result)

Hidef7 hermosa

beach : 12 results

from

livinginhidef.com

& facebook

Page 16: How Social is Your Media? Social Media & Teens (2013)

CATFISH

catfish [kat-fish] verb: To pretend to be someone

you're not online by posting false information,

such as someone else's pictures, on social media

sites usually with the intention of getting

someone to fall in love with you.

Page 17: How Social is Your Media? Social Media & Teens (2013)

WHAT ARE THE BEST

THINGS ABOUT SOCIAL

MEDIA?

Page 18: How Social is Your Media? Social Media & Teens (2013)

SOCIAL GIVING

Give Forward: Help someone in need (start a

fundraising campaign for someone in need)

www.giveforward.com

Kickstarter: Get a creative project off the

ground.. And get people to help fund it!

www.kickstarter.com

#GivingTuesday – Started by the YMCA in New

York in 2012, #givingtuesday starts off the

holiday season by encouraging people to give

back.

Typhoon Hauyan: Red Cross Teams Up with

Facebook to raise $$ for aide.

Page 19: How Social is Your Media? Social Media & Teens (2013)

Welcome to Sweety High!

Sweety High is a revolutionary online platform for girls, rewarding user’s creativity with exclusive real world prizes and one-of-a-kind opportunities.

Having witnessed the lack of quality online destinations for teen/tween girls for too long, we set out to design a site that would empower girls to support each other in art, entertainment and design but within a community that promotes safety, leadership and fair play.

At Sweety High, our focus is on giving girls an opportunity to bridge the gap between their lives and the cultural products they love; to help them connect with other like-minded girls by giving them a dynamic creative outlet that also emphasizes their “off” line lives.

Sweety High has implemented the strictest COPPA compliant Privacy Policy, has Privo’s seal of approval as a safe harbor, uses Crisp Thinking – the most advanced moderation system in the market – and rewards girls for learning how to protect themselves online. To learn more, please go to Crisp Thinking

http://sweetyhigh-promo.s3-website-us-east-1.amazonaws.com/gdc/

Page 20: How Social is Your Media? Social Media & Teens (2013)

You Tube Channel:

http://www.youtube.com/user/SweetyHigh

Facebook:

https://www.facebook.com/sweetyhighcom

Instagram:

http://instagram.com/sweetyhigh

Also - Check Out

www.rookiemag.com

#girlpower

Page 21: How Social is Your Media? Social Media & Teens (2013)

HAVING A VOICE…

Page 22: How Social is Your Media? Social Media & Teens (2013)

FIND YOUR VOICE!

Have something to say? To share? Try blogging…

Get started (for free). Link to your Social Media

sites, or keep it private.

Tumblr

WordPress (free and paid versions)

Blogger (add other admins for a team blog!)

Page 23: How Social is Your Media? Social Media & Teens (2013)

CALL TO ACTION

What will you do in the next 48 Hours?

To protect Yourself Better on Social Media?

To Manage Your “personal brand”?

To Connect?

To Inspire?

Page 24: How Social is Your Media? Social Media & Teens (2013)

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