| Date post: | 21-Jan-2015 |
| Category: |
Real Estate |
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Copyright © Neighbourhood Buzz Communications. 2013.
Prepared by: Steve Ballantyne, Director of Business Development at Neighbourhood Buzz
Trusted by Canada’s best property management companies.
How social media can benefit property management.
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You’re busy, we appreciate your time today.
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What this presentation is about
What is social mediaWhy it matters nowWhat you can doThe tools & getting startedReal life examplesThe benefits, costs & questions
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What do we mean by social media?
Social media are media for social interaction, using highly accessible and scalable publishing techniques.
Source: wikipedia
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Being social is nothing new…
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@georgesbarber
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@greedisgood
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57,341,078 likes
35,278,176 likes
40,818,619 likes
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Source: http://www.6smarketing.com/
Say hello to Canada’s “Resident 2.0”
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Canada’s digital landscape in 2013
• 41+ hours per month online, 2nd globally• 25 hours viewing video, 2nd globally• 17% increase in smartphone adaptation • Facebook remains dominate social site,
several rising stars to watch though.• Retail e-commerce hit $22.3B, up 10%
Source: 2013 Canada Digital Future in Focus www.comscore.com
What does it all mean…
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The shift in communication
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#scary
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Why it matters now #1: Technology is everywhere
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Why it matters now #2: Everyone is Oprah
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Why it matters now #3: The Generation Gap
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What can I do?
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Business Goals Supported by a Social Media:
Retention: Improve sense of community & customer service in apartment assets (help make it a home)Acquisition: Increase rental leads generated from your websiteReturn on Investment: Increase ROI on existing web assets through increased exposureBranding: Support modern and relevant brand messaging with active web presence
Why bother?
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Tools that can help improve lead generation, retention & customer
service.
e-newsletters
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Nobody likes Marketing.
Everybody loves value.
Timely Information
Community Discussion &
Search Results&
community articles
Community development&
Brand equity
e-newsletters
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Content Marketing System
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1. Goals2. Audience3. Messaging4. Execution5. Management
Getting started…
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Sales leads
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Brand Evangelists
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Blog article topics that have real value for residents
How to decorate your apartment for the holidays.3 date night ideas in High Park.Top 3 fitness trends for 2013 in Ottawa.Finding the perfect roomate.Maximizing your apartment bathroom.First time renter: Do you need tenants insurance?Balcony do’s and don’t’s. Kitchen tools for cozy apartments.5 in 5: 5 essential shops within 5 minutes of Motion.Stay active in Abbotsford this winter.4 tips to keep you warm in Edmonton this winterBest cheap eats around west Brampton
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Benefits of having a social media presence.
Retention: Pro-active customer service and community developmentAcquisition: Increase web traffic and online footprintReturn on Investment: Increase ROI on existing web assets through increased exposureBranding: Be more than elevator notices and late rent lettersCut other marketing expenses: Save money on print and pay per click advertisingMarketing as an investment: Value of web presence grows with each article, follower, and email
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Costs of having a social media presence.
Opportunity cost: What else you could be doing with your timeOverhead cost: How much internal management time is this takingOutsourcing cost: Paying 3rd parties to strategize, create, execute.
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What’s the ROI Ballantyne?
