How Social Media Can Help Bike Tourism In Columbia County, WI

Wisconsin Counties Association Annual Meeting September 26, 2011

US Bicycle Route

System State Route

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Goal: Get USBR State Route 30 through Columbia County

Objectives !   Map the best bike routes into and through Columbia Cty that

connect to USBR State 30 !   Showcase Columbia County as bike destination in Wisconsin !   To make the Scenic Lodi Valley the central hub in a 50 mile radius

for ecotourism

Columbia County

Demographic - Transportation

Social Media Strategy

∼  Share stories of people who live and visit here

∼  Extend the experience to multiple senses

∼  Make the experience shareable in multiple ways

∼  Associate biking as synonymous with Columbia County WI

Social Media Action Plan !   Create Social Media Map for entity that manages social

profiles

!   Develop tagging system for search engines

!   Assess digital inventory

!   Map minimum 10 Public Routes for each town

!   Map Route from each town to reach State Route 30

!   Document each route with pictures and video

Bench Mark Image Search

Social Media Tool Kit

ü  MapMyRide.com ü  YouTube

ü  FaceBook Pages ü  Facebook Personal

Network

ü  LodiValleyNews.com ü  Twitter

ü  Blogs

Mapmyride.com

FaceBook.com

Flickr.com

Flickr Photostream

Youtube.com Channel

Google SERP - Videos

Google Search Story

Video Insights

Online Newspaper

Results

Google SERP - Images

Google SERP Everything

!   Plan routes to proposed State 30 and begin mapping from Lodi to route

!   Get top 1 or 2 rides in each of the other areas and visit, ride and map

!   Post and Geo Tag everything

!   Work with group on Google Places profiles.

!   Start bicycle blog for Columbia County

Additional Actions

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Your  Ques8ons?  

Wendy Soucie •  Certified Social Media

Strategist – Social Media Academy

•  Working on American Bicyclist Certification

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