How Social Media is Changing Expectations

How Social Media is Changing Communications

© 2009 Worldways Inc

Andrea F. HillDirector of Social Media and Interactive Technology

Worldways Social MarketingWe work exclusively with organizations dedicated to accelerating social change


How social media is changing communications

Learn the social media building blocks

See how these tools can help us in our work


Where do you get your news? The newspaper? Television? Websites like CNN.com? Family and friends?

Setting up a new blog may literally take moments: Email to [email protected]

There are an estimated 112 million blogs, with over 175, 000 being set up each day. (1.6 million blog posts per day)

People expect information quickly People may be posting information

about US!

Have you struggled with: people “finding out information before it was

ready” Inaccurate information being circulated Other challenges related to people being able to

easily share information online?

What did you do/can be done?



Blog/Vlogs

RSS

e-Community Buzz Monitoring

SocialNetworks

Easily updated chronological entries May be written by an individual or on the

behalf of an organization Readers may “subscribe” to get updates, or

leave comments The most common platforms are Wordpress,

Typepad and Blogger/Blogspot


People “subscribe” to particular topics they’re interested in

The content is delivered to them via email or “feed readers”

The barrier to receiving information is lowered

Social Media (“Buzz”) is about surveying the online space for mention of your service or brand

Reputation management is about monitoring and responding appropriately to ensure a good (or at least accurate) public perception

Free monitoring services include: Google Alerts, Twitter Search and Filtrbox

Premium services include MotiveQuest and Radian6


Most well-known are MySpace, Facebook, LinkedIn

MySpace demographic is younger, more about self-expression and entertainment

LinkedIn demographic is older, more about professional networking

Facebook is “a bit of everything” – both personal and professional

27% of web users visit a social networking site daily; with 400,000 new people joining daily


Niche social networks are established for a particular group

Can be “invite only” for classified information A common platform is ning.com –

communities may be set up for free (ad-funded), or ads may be removed for a monthly fee

http://worldways.ning.com

http://worldways.ning.com/


http://worldways.ning.com


A service that allows individuals to send and receive short (140 character) messages

By default, all messages are public, and you can sign up to receive messages from specific people or that mention specific terms

Messages may be sent or received via the web or text messaging

Widgets or badges are pieces of code that can be added to websites or social networking profiles

An organization can offer a widget for others to use, or include widgets from others on their site

Often includes frequently updated information

IT’S NO LONGER US TALKING AT THEM

IT’S NOW THEM TALKING ABOUT US


We “listened” via meetings and research

We “listen” via Google search, buzz metrics monitoring, & e-communities

We “spoke” via traditional media, Websites and mail

We “speak” via blogs, podcasts, YouTube

We “energized” via rallies and events

We “energize” via e-communities, social networks and mashups

We “collaborated” via coalitions, listservs and bulletin boards

We “collaborate” in wikis, e-communities, social networks

We “engaged” via fundraisers and letter campaigns

We “engage” via crowdsourcing, meet-ups, and blogswarms

It was mostly about US It is mostly about THEM


Blogs / Vlogs Share frequently updated information with interested parties (make yourself more ‘findable’ on search engines)

RSS (and Widgets)

Make it easy for people to receive updates from you (to stay engaged and interested)

Social Media Monitoring Be aware of what people are talking about; identify people to engage with

Social Networks (and Twitter)

Have a presence where people are already gathering; use already established tools to engage

Niche Social Networks Offer a specialized space for people to gather and share


Image credit: http://tinyurl.com/4a489m

Can you risk not being part of the conversation?

Andrea F. Hill [email protected]

http://worldways.ning.com http://www.wetakesides.com http://www.e-worldways.com http://twitter.com/AndreaWorldways

mailto:[email protected]


http://www.wetakesides.com/

http://www.e-worldways.com/

http://twitter.com/AndreaWorldways

Date post:	12-Jul-2015
Category:	Technology
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