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How Social Serves Strategy When Disaster Strikes, by Ike Pigott

Date post: 14-Aug-2015
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Tweeting up a Storm Ike Pigott Alabama Power
Transcript

Tweeting up a Storm

Ike PigottAlabama Power

April 27• 62 twisters• 248 deaths• Over 1,000 injuries• 8,000 homes gone;

6,000 damaged

Who are you talking with?

The Key to Persuasion

The Key to Persuasion

Expectations Management

Expectations Management

Reinforce Recovery

Reinforce Recovery

Engage Your Audience

Show, Don’t Tell

Expectations Change!

Customer behavior changes!


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