How Starstruck attracts/addresses its target

audience

explanation

What women (primary audience) want is in red

What the film gives the target audience is black

What the men want (secondary audience) is in green

Fans of the genre like love There is a stereotypical love narrative as shown at the

beginning with the wedding scene

Want escapism from reality Guaranteed happy ending as shown through

the high key lighting throughout the sequence

Enjoy a romance and a good love story There is a romance between the two main characters

Narrative is driven by romance The boy ends up with the girl

Want to be able to relate to the main character (personal identity) through her actions, the way she dresses etc. The female protagonist is just like an ordinary girl,

getting ready for work in a morning

Women do not want to see the film alone so they either go with friends or with their partners. The romance element they hope to have in their own lives Men use the film as a date as they was to keep their

wives/girlfriends happy