February 2016

How Sunbites presented 'Box of the week', through interactive posts on Facebook Newsfeed.

Case Study

Sunbites had to run a campaign targeted towards women, majorly aiming to make them appreciate themselves more. Asking them to take some time off the rush, and focus of their self occasionally. The brief was simple, talk to the women, and make them appreciate the importance of relaxation, enjoyment, self improvement and vitality.

Case Study

BRIEF

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Sunbites Arabia Newsfeed SmartApp

We ran a campaign called 'Sunbites - My Time', and revealed one emotion at a time through a unique video for each, and giving the women a chance to win Sunbite's 'My time' box of the day, just by registering themselves. We had to give away 100 boxes, and the first 100 to register would win it. A versatile app, which would playa different video, and give away a different gift every 2 days. from the same post. Of course we received much more than 100 entries for it, unfortunately.

Case Study

STRATEGY

Sunbites Arabia Newsfeed SmartAppSunbites Arabia Newsfeed SmartApp

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Screen 1

Click 'play' to see what's in store for you this week!

Case Study Sunbites Arabia Newsfeed SmartApp

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Screen 2

Case Study

Watch videoof the Box of the week

Sunbites Arabia Newsfeed SmartApp

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Screen 3

Case Study

Read more about what you are about to win!

Sunbites Arabia Newsfeed SmartApp

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Screen 4

Case Study

Fill in your details tomake it your's.

Sunbites Arabia Newsfeed SmartApp

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Registrations received per day

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Dec 23 Dec 29

20

0

40

80

60

100

120114

46

143

3428

12

2

1 2 3 4 5 6 7

140

160

Number of clicks on Play button - 18,186

Number of Number of Number of

21.2% 12.69% 4.84%

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1,736Video Views

1039 397

People whoregisteredto win it

People whoviewed theBox of the week

C o n v e r s i o n R a t e

We only had one job. Get registrations.

Sunbites wanted users to be excited about the 'Box of the week', and register themselves to win it. All this in exactly 7 days. We got 397 registrations. In just 7 days.Along with 1,736 video views, and 1039 views on the Box of the week.

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NEWSFEED SMARTAPPSUS Patent File Number: US2014880295 / Indian Patent File Number: 5298/CHE/2014 / GCC Patent File Number: 2015/30232

Newsfeed SmartApps is a patent pending innovation that let's brands post rich, engaging & interactive status updates on their FB pages resulting in higher engagement. With Newsfeed apps deploy engaging games, quizzes, surveys, mini-websites, data collection apps, videos or product slideshows with call to action and any interactive element right in the newsfeed!

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Easy to Post Works onNewsfeed

MobileFriendly

Promotable viaFacebook Ads

No allow app &FB app tab

Sharable & Likeable

ComprehensiveAnalytics

NEWSFEEDSMARTAPPS

Newsfeed SmartApps