Date post: | 01-Nov-2014 |
Category: |
Marketing |
Upload: | nextbee-media |
View: | 158 times |
Download: | 0 times |
How Sweepstakes Works
NextBee Media
- The Process
Goal
Increase Followers
The Process
Your motive behind running a sweepstakes program on Twitter or
Facebook is to generate a buzz
Develop a Simple Sweepstakes Program
Less steps means more involvement
Your participants do not expect to be evaluated on the basis of merit
Keep it Simple
Offer a Relevant Reward
A reward that matches your industry
Create interest in your own products
Develop prospects from among participants
Decide What Customer Information
to Capture
Decide what information you will need to develop promotional campaigns
Try to capture as little information as possible to facilitate participation
Name, Email, Phone number, Address, Age
Build Custom Forms
Develop a form based on the information you want to capture
Promote Sweepstakes
If you have a good following on Twitter or Facebook, promote the sweepstakes contest there
Run targeted ads if you don’t already have a base
Affiliates can further your reach
They take your sweepstakes to networks you never knew existed
Seek Affiliates’ Assistance
They generate interest among social users
Customer Enters Information to Participate
You grab customer data
Customers fill in desired information to participate in sweepstakes
Social Widgets for Sharing
Let participants share sweepstakes on social media
in hope for a bigger reward
Offer incentives when they bring in more participants
Let them share rewards as well
Make room for abundant sharing through on-site
social widgets
Automatic Notification of Successful Participation
Successful
Participation in
Sweepstakes!
Trigger automatic notifications as soon as participants’ entry is validated
A notification of participation in sweepstakes gets posted to the participants’ contacts’ feed
Increases the chances of your sweepstakes going viral
Celebrate Success… Together
Finally,
www.nextbee.com
THANK YOU!
NextBee Media