How Tablet Mobility Is Transforming The Way Retailers Engage Customers & Drive Business Growth

Travis HooperVP Products & Strategy

ArmorActive

https://vimeo.com/161684217

Total Retail by 2025 China will have the largest retail spending in 2020

Of global retail will happen online

Of Internet users on social media by 2025

Store sizes will reduce size by 2020Total Online retail by 2025

of sales influenced by digital shopping (research, peer review or online transaction)

of smart phone users globally who check their phones more than 150 times each day

of retailers who’s in-store experience needs most improving

of sales that still include an in-store element

Customers Are More Knowledgeable Than Ever Before

Millennials Will Become The Majority

Customer Experience Is King

Unified Commerce Is Necessary For Survival

Having a Comprehensive Mobile Strategy Is A Must

Key Retail Trends Driving Retail Strategy

5

The Empowered Consumer…• Tech-Savvy: Moves seamlessly & interchangeably between devices• Well-informed: Shopping as a mission• Relies on online referrals, reviews, price comparison and recommendations• Requires loyalty to be rewarded – otherwise it’s short-lived• Grasps new concepts quickly – gets bored easily• Seeks stimulation and enjoys change• Highly conscious of time and value

The balance of power has shifted to consumers –they are setting the agenda for retailers to follow.

The Millennial Takeover“Thanks to globalization, social media, the exporting of Western culture and the speed of change, Millennials worldwide are more similar to one another than to older generations within their nations.”Time Magazine

Millennials have more spending power than any other age group

By 2030, Millennials will outnumber Boomers by 22 Million

of Millennials are Online

Top Differentiators for Business SuccessCustomer now rate the overall Experience as the second biggest differentiator driving buying decisions.

7%

8%

17%

22%

37%

47%

52%

Social Responsibility

Selection

Availability

Price

Brand Reputation

Customer Experience

Quality

Source: Harvard Business Review Analytic Services

Shoppers That Engage With Retailers On Multiple Channels Make Purchases More Often

Source: Fluent

Survey: How often do you make purchases from your favorites retailer’s website?

21%28%

52%

25%32%

43%49%

36%

14%

Once a Week or More At Least Once a Month, Less ThanOnce a Week

Less Than Once a Month

One - Four Five - Nine Over 10

Historical Retail(100’s of years)

eCommerce(Last 20 years)

Channel Convergence(Last 5 years)

Future of Retail

Digital Capabilities Rapidly Transforming Commerce Needs

Consumers are seeing less of a difference between shopping in a store and going online, creating a need for retailers to create unique in-store experiences.

Online Retail Converges with Brick & Mortar Strategies

Mobility Strategy & Tablet Adoption

Customer Experience Improvements

Increase Sales and Conversions

Enhance Associate Effectiveness

Easily Accept Mobile Payment Options

WHY MOBILITY MATTERSRetailers are using mobile devices to provide a differentiated customer experience while solving tough retail pain points such as EMV transition, line busting and building customer loyalty.

12%

13%

16%

18%

19%

24%

30%

34%

44%

Improvement in Employee Working Conditions

Change in the Business Model

Better Stock Management

Increase in Traffic

Increase in the Average Shopping Cart

More Effective Marketing Strategy

More Effective Promotions

Strengthened Customer Loyalty

Improved Brand Image

Benefits of Installing Digital Devices In-Store

Survey conducted of top Retailers in France

How are retail sales associates using mobile devices at POS?

Tracking & Managing Orders Checking Out Customers Reviewing Customer Profiles

Making Personalized RecommendationsTracking Inventory Across Channels

29%

The mobility aspect of the mPOSdevice helps merchants provide a more personalized experience to

customers.

Omnichannel retailing will facilitate everything from checking stock to locating products and completing

online purchases, all while in-store.

Using technology to create efficiencies by integrating your inventory, labor scheduling and

employee management software.

Store Operations

POPULAR MOBILE DEVICE USE CASES

Digital Signage / KioskPOS/mPOS (Mobile POS)

FORECAST: US Mobile Point-of-Sale Installed BaseMillions of units, 2014-2021

Recent Software and Hardware enhancements have simplified mPOS implementation requirements

3.24.1

7.18.5

12

16.4

21.6

27.7

0

5

10

15

20

25

30

2014 2015 2016 2017 2018 2019 2020 2021

Source: US Census Bureau, 451 Research, Wells Fargo Works, BI Intelligence estimates

The US EMV migration in October 2015 led to

accelerated adoption through 2016.

Mobility Deployment

The Last Mile Is Commonly Overlooked Or Underestimated

Key Factors to be Considered:

Tablet choice OEM Roadmap Connectivity / Power Requirements Peripheral Integration / Partner Involvement Security Human Factor Pilot Methodology Project Management Installation & In-store Support

Execution Examples

LeBron’s ‘Unkwn’ Store

Video Looping Signage

FurnitureLand & King Arthur

Product Information

Catalog Look Book & Ordering

Entertainment:

Self-Serve Check-in:

Credit Checks:

Business Acquisition:

To Learn More Visit: ArmorActive.com

Thank you!Travis HooperArmorActive, VP Product & Strategy