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PowerPoint Presentation
Glamorgan Heritage Coast and CountrysideYour Family : Your Adventure 2016
02/12/2015
Who are we ?
Orchard Media and Events Group PR experience and expertise Visit Wales Year of Adventure
Mogi Marketing Social media and outdoor adventure expertise
Who are we
Your Family : Your AdventureEvery family is uniqueEvery family adventure is unique to them and can be big or smallIncrease awareness of unique and amazing adventures Encourage families to book short stay or day visit 2016 How can you help? We need content, prizes, host journalists / bloggers Share with others
Target AudiencesGeneral Cardiff and south Wales day trippersPeople living within 3 hours travel
SpecificFamilies with children aged up to 15 Families with children aged up to 15 from Bristol, Cardiff, Birmingham, Swindon, ReadingFamilies with a dog
The Campaign
#GlamAdventure
Video, visual, engaging, social content
Your Family : Your Adventure film
Offline Press Releases story ideascampaign launchupload for SEO
Postcards
Journalist / blogger visits accommodationMealsentrance to attractionsPR benefits
Who are we
Who are we
Online
Had a great time on the Glamorgan Heritage Coast & Countryside? Why not tell someone about it!
Go online to and use #GlamAdventure in your social media posts; I just discovered the amazing Glamorgan Heritage Coast & Countryside! #GlamAdventure
Online continuedCreate the most engaging social media posts possibleCurate amazing posts and share them via the GHCC main marketing channels (free promotion for your business or what you offer)Generating SEO traffic via external bloggers and alsovia glamorganheritagecoast.co.ukGenerating video content that promotes the area
Online continued Use Instagram with videos and pictures Develop brand awareness through competitionsRun e-marketing campaigns
Online and YOU!Engagement (retweets, shares, comments etc.) with stakeholders and ambassadors TweetFest stakeholders to share content online once a month at pre-arranged time Online competitions - please get involved! Facebook and Twitter advertising of videos, and other posts - Look out for them on the Bridgend Bites and Visit The Vales channelsSetup Facebook group for ambassadors to share ideas and discuss
Channels
Vale of Glamorgan:Facebook - facebook.com/visitthevaleTwitter - twitter.com/visitthevaleYouTube - youtube.com/user/VOGcouncil
BCBC:Facebook - facebook.com/pages/Bridgend-BitesTwitter - twitter.com/BridgendBitesYouTube - youtube.com/user/BridgendBites/videosFlickr - flickr.com/photos/offthebeatentrackinwales/ Shared:www.glamorganheritagecoast.co.uk (Microsite for adding more detailed content)Email campaigns - use to drive visitors to our other marketing channels and increase engagement.
WorkshopsStakeholder email /social media database to share ideas Help to exploit ideasPromotional offers to promote Help with journalist visits
Who are we
Any questions?