How the Internet and Social Media is changing the Consulting Profession

www.samanthabell.com.au Ι

Web 2.0 & Social Business NetworkingBy Samantha Bell


Web 2.0

Social Media

Social Business Networking

Internet sites for sharing information and collaborating

2


YouTube: video and comments

LinkedIn: recommending a colleague

Facebook: gaining service from a company

Twitter: conversing with others on the latest research and knowledge

e.g.

3


Average age is older than expected

4

Average social network user is 37.

LinkedIn, 44.

Twitter, 39 years old.

Facebook 38.

6.4 Million Australians use Facebook

February 16th, 2010 by Pingdom, Australian statistic, August 2009, http://www.seosydneyblog.com/


The internet and mobiles are evolving business

More access to people & their knowledge, photos, video.

Anytime.

5

www.samanthabell.com.au Ι 6

More people’s thoughts on products, services, organisations, wisdom

Online word of mouth

Great products, services,

organisations. Amplified.

Put simply…


Customers seek different ways to interact

And gain quick responses from their social/people network

about who to buy from

7


It’s setting up the relevant environment for customers


Company ScanSearch results showing Bunnings employees talking about work.

9


Product feedback

Customer service feedback & PR

Work / recruitment

industries

People’s words = possible insight & sales

10


Twitter (Functional) example

11


Online: a consideration for business areas

Some areas it touches…Some areas it touches…

Operations Customer service

PR

IT

Talent Retention

Organisation Development

Marketing

Organisation Strategy

Recruitment

Sales

Learning & Development

Product Development

12


Our Global Knowledge Bank


Who does it well? SED Client

Interesting information,

company insight

1st on Google Search results (for their company name) working on higher ranking for general related searches

Profiling different channels

A blog with latest news

utilising different

mediums (e.g. video)

14


Employees have impressive

online profiles:blog, twitter,

linkedin(promote quality

of company’s talent)

The CEO is here:

blog, twitter, linkedin

(open company culture +

demonstrates thought

leadership)

Who does it well?Deloitte.

15

A strong company-level social media presence(more places to spread positive word-of-mouth)


The change it’s having on the consulting profession

• Online embeds in every part of some businesses – Updates to consulting methodology

– Considering online in many processes and business strategy

• Experts / “early adopters” are sharing their wisdom through blogs, Twitter and online sites

• Learning and Development – Google searches, Twitter

• Keeping up with real-time information – using Twitter for updates on latest news

• Efficiency tools – Google Wave, Google Doc’s, Skype, Webinars

16


Which organisations and individuals is it relevant to?

• Those with customers & advocates online now (and those who are coming online very soon)– e.g. New iPhone / Blackberry users,

tourists

• Companies that people will converse about e.g. BHP

• Companies who wish to prepare for what’s coming!

• Companies who want a contemporary profile

(this isn’t a conclusive list)

Test the market & industry - Early Adopters – First mover / Competitors

17


Prepare clients (1)

• Research– What so they look like online now?– What could they look like?

• Strategy, vision, objectives

• Implementation, training and coaching

• Ongoing coaching, strategy and reviews

18


Prepare clients (2)

• Education: assist your clients with risk mitigation and preparing them for what's happening

• Have the basics right: Positive word-of-mouth will happen organically if foundations are in place (e.g. Great culture, a highly engaged workforce, involved leaders).

• A very easy tip! – Set up Google alerts for what is being

‘said’ about them online. Check www.search.twitter.com once a week

19


Next Steps & Action Planning

• Review– How is it relevant to your business?– Which clients is it relevant to?

• Set up Google Alerts:– For your company– For your industry– For relevant topics / themes to you

• Learn what sites and applications your clients and advocates use

• Have a look at some of them!– Twitter – Blogs– Slideshare

• Learn relevant tools – get training– Twitter, LinkedIn, Google doc’s, Google Wave

• Prepare your Online Strategy

20


The Global Network is here

How are you going to use it?

Questions…


Thank you!

Samantha Bell & Associateswww.samanthabell.com.au

Melbourne – Brisbane – Sydney – Adelaide

Regional

International

Our services

Online Strategy, Coaching, Implementation and Measurement

Online market research

Online training focused on practical applicationTwitter, LinkedIn, Facebook,Google Wave, Web2.0 technologies

Public speaking

22

Date post:	13-Sep-2014
Category:	Business
View:	1 times
Download:	0 times