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HOW THE INTERNET CHANGES GARDEN RETAILING!
| Date post: | 20-Feb-2017 |
| Category: |
Retail |
| Upload: | edwin-meijer |
| View: | 260 times |
| Download: | 1 times |
HOW THE INTERNET CHANGES GARDEN
RETAILING!
WELCOME!
Who am I?Where are we now?E-commerceSmartphones
Q&A
WHO AM I?
Very Dutch!Founder of Garden Connect, 2002Groups & independentsInterested in changing retailing landscape
WHO IS GARDEN CONNECT?
Providing websites for 200+ garden retailersWebshopsE-mail marketing newsletters (about 500.000 / week)Social mediaGardenDeal App
HERE WE ARE:
Your customers are onlineThe old days are long goneThe customer doesn’t understand a barrier between offline & online
AND HERE ARE SOME FACTS:
UK shoppers spent £91bn online in 2013 and set to spend £107bn in 2014So that’s + 16%Mobile sales are up 138% on the year“Garden product sales over the internet to rise to £774m” in 2018 (that’s 2x 2014)In other words: 15% in the industry will be spent online
WHERE DO YOUR CUSTOMERS
… find information?… compare products?… get other peoples’ views?… check availability?… buy products?
SUMMARY:
The customer journey is changingYour role is changingThe supply chain is changing
EVEN DONKEYS UNDERSTAND DOING THE SAME OVER AND OVER AGAIN DOESN’T CHANGE THE RESULT!
Traditional sales (since 1000 bc) Internet sales (since 1995)
Offline retailers (most garden
centers)Online retailers
Store with webshop
Offline Online
Webhop with store
Most independent garden centres
Thanks to Cor Molenaar!
OR ARE WE GOING TO BE LIKE:TV
Radio
Website e-mail
CD shops (HMV)Photoshops (Jessops, Kodak)Bookstores (Borders)Videostores (Blockbuster)Sport stores (JJB Sports)Giftshops (Clinton Cards) Fashion stores (Peacocks, Republic)
E-COMMERCETV
Radio
Website e-mail
Defensive move or a great opportunity?Do you want to sell or drive traffic to your centre?Are you offering a full productrange or only a selection?Is your price level equal as your centre or are you going to price-dump products?
E-COMMERCETV
Radio
Website e-mail
How do you deal with returns of garden furniture from Edinburgh to Brighton?Do you have knowledge about online marketing?Do you have time to update a webshop?What’s the position of e-commerce in your marketing mix?
Traditional sales (since 1000 bc) Internet sales (since 1995)
Offline retailers (most garden
centers)Online retailers
Store with webshop
Offline Online
Webhop with store
SMARTPHONESTV
Radio
Website e-mail
SMARTPHONESTV
Radio
Website e-mail
Almost 50% of the internet traffic is mobile
Most personal deviceResponsive websiteDirect connection with your customer!
Mobile sales are exploding – and where are you?
SMART FACTSTV
Radio
Website e-mail
TVRadio
Website e-mail
OPPORTUNITIESTV
Radio
Website e-mail
Send a special coupon to customers on their birthdayUse instore communication via smartphones to show reviews of productsPush special promotions to customers entering your garden centre
LUST BOT NOT LEASTTV
Radio
Website e-mail
Use your own strength and beat webshops on their weaknesses!
