How the internet of things will literally ruin the web - Gaëtan Godart

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How the Internet of Things will literally ruin the web?

- Gaëtan Godart -

2017


INTERNET IS KAPUTHOW THE INTERNET OF THINGS WILL LITERALLY RUIN THE WEB?


63% of internet trafic = VIDEO



20% OF DATA TRAFIC IN THE UK


CELLULAR VIDEO DATA USE – TEENS vs OTHERS



50% OF THE WEB TRAFIC IS NON-HUMAN? HOW COMES???


50 000 000 000


OTHER? LET’S TALK ABOUT INTERNET OF STUPID THINGS


8% of American toilets are connected

Other? … Connected Toilets in the spotlight


And they are serious…



THIS IS… SADCOMPLICATEDFREAKYCREEPYINTRUSIVEHAHA!


1. 800 000 BARBIES HACKED THEN KILLED FACEBOOK

2. BARBIES BECAME « KINKY »

3. PRIVACY CONCERNS - AUDIO SURVEILLENCE & RECORDS

4. FORBIDEN IS GERMANY

5. DESTROYED BY PARENTS

Hello Barbie


Serious again !



Tech Improvement


Latency Issue

OK….

NOT OK…


PRICE TO DOWNLOAD THIS PRESENTATION:

64MO * 11,57€ = 740,48€


“ of the data in the world today has been

created in the last two years alone” IBM

of Data collected by Google the last 2 years has been analysed


+4000 scientists in Antartic are producing way more data that they can export!

TOP 5 PITFALLS


of its capacity


99% OF INTERNATIONAL DATA IS TRANSMITED VIA UNDERWATER-CABLES





« Underwater cables are mutual investments – No

one can afford it by its own »

Jean-Luc VuilleminSVP International Networks @

9.000KM

1.000.000.000 €


ONLY THE COMPANIES WITH A LOT OF CASH WILL BE ABLE TO INVEST AND OFFER THE TECH INFRASTRUCTURE TO SUPPORT THIS EVOLUTION.

90 B$ 215 B$ 27 B$ 135 B$REVENUE IN 2016


https://fiber.google.com/about/b/?utm_expid=70049378-49.5jY2c5_dRy2vddeEhKGH6w.2&utm_referrer=https://fiber.google.com/about/b/

https://fiber.google.com/about/b/?utm_expid=70049378-49.5jY2c5_dRy2vddeEhKGH6w.2&utm_referrer=https://fiber.google.com/about/b/


WHO OWNS THE DATA?

TECH PROVIDER SERVICE/PRODUCT PROVIDER


WHO OWNS THE DATA?

TECH PROVIDER SERVICE/PRODUCT PROVIDER


Only the companies with a lot of cash will be able to invest and offer the tech infrastructure to support this evolution.

MINISTER FOR FOREIGN AFFAIRS

« I consider GAFA as new nations and want to engage diplomatic relations with them »



AUTOMOTIVE

HOME RETAIL HEALTHCARE

SECURITYCONVENIENCE


• COUNTING (based on the WiFi beacons of mobile devices carried by the audience in

range of the InfiniSense product)

• DWELL TIME (average time spent in range of the InfiniSense device)

• NUMBER OF IMPRESSIONS (average, as derived from the aggregated data results)

• HEAT-MAPPING (location-based audience density chart supported with triangulation

of multiple InfiniSense devices)

• 12 month DATA HISTORY (applicable on collected data as described above)

• DEMOGRAPHICS

• Add-on to the TRAFFIC subscription

• DATA COLLECTION

• CLOUD TRANSMISSION

• BEACON FRIENDLY

• WIFI/BLUETOOTH

• IMAGE-BASED DEMOGRAPHICS

• GENDER & AGE BRACKETS

• TRAFIC & INTERACTION

A BRAND NEW WORLD


← Real cloud

Electrical Plants

8% Global Electricity Consumption


1M2

X2 = 2 HOUSEHOLDS

60 000 M2

= 120 000 HOUSEHOLDS

ELECTRICAL CONSUMPTION OF A DATA CENTER

OVH



20% of trafic in the UK


MARKET DRIVERS MARKET BARRIERS

1. EXPANDED INTERNET CONNECTIVITY2. HIGH MOBILE ADOPTION3. LOW-COST SENSORS4. LARGE IoT INVESTMENTS

1. SECURITY CONCERNS2. PRIVACY CONCERNS3. IMPLEMENTATION & DATA FLOW MANAGEMENT4. TECHNOLOGICAL FRAGMENTATION


1. DATA CONSUMPTION IS BOOMING

2. CABLES ARE EVERYWHERE

3. THE TECH INFRASTUCTURE NEEDS TO BE UPDATED CONSTINUOUSLY

4. THE COMPANIES WHO PAYS THAT ARE DIFFERENT THAN BEFORE

5. INTERNET & DATA STORAGE ARE HIGHLY POLLUTING


INTERNET IS HIGHLY

POLLUTING

AVOID WASTE

BE EFFICICENT WITH YOUR E-

MARKETING

WORK WITH US ☺


THANKS !

Date post:	21-Jan-2018
Category:	Marketing
Upload:	blue2purple
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How the internet of things will literally ruin the web - Gaëtan Godart

Marketing