THE SOCIAL BUZZ

OF VACHERONCONSTANTIN

A Two Week Snapshotof What’s Trending

in the Luxury Watch Industry

02 May – 16 May 2016

OURMISSION

The mechanical watchis a wonderful instrument

and the guardian of craftsmanshipand creativity.

Our objective as the Fondation de la Haute Horlogerie is to take this wealth of expertise

into the world through our four missionsto inform, train, recognise and organise.

Since 2005, we have promoted valuesof excellence and tradition within

an organisation that has the supportof numerous brands.

In this series of trend reportswe aim to discover which stories,

pieces of news and industry developmentsin the world of haute horology gain

the most amount of traction in the digitalsphere - uncovering why these trends

are important to the industry.

Every two weeks we’ll be diving intothe world of digital conversations to discover,

what’s trending.

SNAPSHOTOF THE PERIOD

TRENDING TOPICS AND STORIESBETWEEN MAY 02 TO MAY 16

Percentage of conversations on luxury watches penetrated by the topic

A new world time complication from Vacheron Constantin – the Overseas World Time 7700V

Breitling release new 44mmall-black Superocean 44 Special

Montblanc celebrate World Badminton Champion Lin Dan with the TimeWalkerPythagore Ultra-Light Concept Watch

Panerai introduces the Radiomir 1940

Minute Repeater Carillon Tourbillon

Robert Downey Jr. shows off hiscollection of watches in GQ video

0.78%

0.73%

0.63%

0.63%

0.59%

VOLUME OF CONVERSATIONSON HIGH-END WATCHES

0

50

100

150

200

May-02

May-04

May-06

May-08

May-10

May-12

May-14

May-16

This period Average views per day in 2016

What’s been published on the HH Journal:

Montblanc – The Lightness TheoremExploring the featherweight Montblanc TimeWalker Pythagore Ultra-Light Concept

Panerai – The Sound of the FutureDescribing the complications of the Radiomir 1940 Minute Repeater Carillon Tourbillon GMT Officine Panerai

Cannes: It’s Festival TimeExamining how the world of high-end luxury watches can bring glamour to the film industry

ANALYSINGTHE SOCIAL BUZZ

OF VACHERONCONSTANTIN

The Vacheron Constantin the Overseas World Time 7700V, and the World Time Complication.

Known as one of the leading figures forultra-complicated watches, Vacheron Constantin have introduced a batch of new models to their Overseas collection (which they reintroduced

earlier this year at the Geneva SIHH).

The most talked about is the Overseas World Time 7700V as it includes a world time

complication – typically a world time watch will show the time in 24 time zones simultaneously, with the hour and minutes hands coordinated with on outer ring with the names of the 24

reference cities for each time zone.Invented in 1930 by the skilled watchmaker Louis

Cottier, the world time complication is highly popular among luxury watch brands, including

Patek Philippe and Rolex.

“Overseas seemsto be a fitting name

for a world time complication,and the people at Vacheron

Constantin know exactly that, naming an entire collection

of watches like this”

Luxatic blog

Among Influencers

6.9%Penetration of conversations

by Vacheron Constantin in Swiss watch related

conversations

40.59%Increase of Vacheron

Constantin mentions against the previous two weeks

41.55%Of mentions of Vacheron

Constantin are in relation to the Overseas Collection

Beyond Influencers

3,175All online mentions of Vacheron Constantin

15.37%Increase of Vacheron

Constantin mentions against the previous two week

20.54%Of mentions of Vacheron

Constantin are in relation to the Overseas Collection

SUMMARY

Founded in 1755, Vacheron Constantin is often hotly talked about within online conversations

and web content.

The brand is already renowned for their complicated movements – particularly so after they released the reference 57260 in

2015 (known as the world’s most complicated mechanical watch).

The acceleration of activity surrounding Vacheron Constantin after the launch of the Overseas World Time 7700V, demonstrates

the extent to which watch fans are excited by the craftsmanship behind their complications.

Typically World Time complication have little impact on online conversations (particularly

when compared to Perpetual Calendars),yet Vacheron Constantin have given new life

to this, making it a trending topicsamong watch circles.

Founded by Fondation de la Haute Horlogerie,the HH Journal is an online publication covering

watchmaking news in all its forms.

In collaboration with London-based agency RE-UP,The HH Journal is producing a series of trend

reports to analyse which current topics within the high-end watch industry are trending online.

Two key social tools are used to gather the data to analyse the current trends: An in-house database

of 2,000+ influencers and online sources specialising in luxury and watches – with the

ability to gather insight into 6 months’ worth of conversations. A social listening tool, allowing to measure and examines all online conversations.

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