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How The Top 10 Service Franchises Leverage Social Media

Date post:15-May-2015
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Learn more and download this white paper at http://bit.ly/aECHB1. Freshout has released a white paper, "How the Top 10 Service Franchises Leverage Social Media", exposing the dilemmas franchisors face in adapting to the social web. The report profiles and ranks each franchise to show their activity in the top social media networks (Twitter, Facebook, LinkedIn and YouTube), how franchisee adoption has fared, and concludes with an overall assessment with actionable best practice tips for franchisors to start seeing results.
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  • 1. How the Top 10 Service-Based Franchises Leverage Social Media Learn Expert Tips to Jumpstart Your Franchises Social Media ProgramCountless discussions are happening all the time about yourfranchise, both good and bad, on social networks you can takepart in the conversations and exert a level of control and awarenessover your brand on the social web, or stand by and do nothingCall 877.803.4213 | [email protected] Empowerkit is a product of

2. Empowering your organization on the web How the Top 10 Service-Based Franchises Leverage Social Media Learn Expert Tips to Jumpstart Your Franchises Social Media ProgramSocial media & networking has become a massive phenomenon that has dramatically changed the way people communicate and share ideas. Its impact has touched nearly every corner of the globe, and effected every size and type of organization. If youre new to social media & networking, heres a quick snapshot of how predominant its become: 1+ billion tweets per month on TwitterTwitter is the most popular micro-blogging platform 400+ million active users on FacebookFacebook is the most widely used social network Leveraging your social media 55 million registered users on LinkedInpresence is a powerful way for LinkedIn is the largest professional networking platform on the web franchises to engage with a muchbroader audience right where 5+ billion video streams every month on YouTubethey congregate most. YouTube is the most expansive video sharing social media portalWhat some franchise experts are saying: By developing a presence [in social media], your franchise will be able to capture theaudience that your competitors are ignoring. Gwen Moran (Entrepreneur Magazine) To compete effectively and communicate their brand message quickly and cost-effectivelywhile maintaining real-time communication, a franchise brand mustembrace social media. Its not just happening, its here. Sally Facinelli, CFE (Franchising World) Ultimately, social media can improve the bottom line for franchisors and franchisees,alike. Paul Segreto (franchisEssentials) Most franchisors will wait until the other ones climb aboard the social mediabandwagon train. It is a train. A really big, really fast, really serious train. All Aboard! Joel Libava (Franchise Selection Specialists) 3. Empowering your organization on the web Leveraging your social media presence is a powerful way forWeve compiled a report to show how the top 10 service-based franchises to engage with a much broader audience rightfranchises* those that don't require customers to visit a physical where they congregate most. Effective social networking also location are leveraging social media, offer our unbiased assessmentoffers the platforms upon which to accomplish real results for and feedback, and provide some expert tips on how you can jumpstart(or revive) your franchises presence on the social web. We chose this your key business objectives, and analytics tools are becomingfranchise segment because service-based franchises are particularly more and more sophisticated to accurately measure the impact.well positioned to benefit from the massive reach of social media, You now have the opportunity to show the helpful, appreciativeas they dont generally have a bricks-and-mortar presence to drive and human side of your franchise, and customers can moreinbound sales and visibility. easily ask questions, voice feedback and spread the word about your products and services.Weve looked at each of these franchises to see how involved they arein social media & networking, and how franchisee adoption has fared. More to the point, countless discussions are happening all theWe have ranked these franchises accordingly below, based on their time about your franchise, both good and bad, on social mediaoverall presence and activity on the top social media networks. Its networks you can take part in the conversations and exert aimpossible to comprehensively evaluate any companys social media level of control and awareness over your brand on the social presence without knowing their behind-the-scenes business plans and web, or stand by and do nothing. But knowing the importance of objectives, however this review should give you a good understanding social media is only half the battle where do you begin, who of how some of the top performing service franchises are utilizing the should be involved, and how do you avoid the risky pitfalls? social web to better inform your next step.FACEBOOKTWITTER LINKEDIN YOUTUBE1st Spherion Corporation 2nd Home Instead Senior Care 3rd Roto-Rooter 4th Interiors by Decorating Den 5th Express Employment Professionals 6th ServiceMaster Clean 7th Paul Davis Restoration 8th SERVPRO-- 9th Jani-King-- -- 10thLinc Network ---- On the right track Building momentum Falling behind Not applicable 4. Empowering your organization on the web1st Spherion Corporation Staffing services & recruiting 504 US UnitsSpherion has made a definite push to expand its presence in social media from the corporate level, however the momentum and effectiveness ofits efforts could really increase by including franchisees more in the system-wide initiative, which appears to be centered around promoting its jobopportunities and building brand reputation. Spherion has done a great job developing a viral marketing vehicle through its The Temp Life campaign,which has a lot of potential to increase brand awareness and customer interest. FacebookTwitter Number of Fans: 8,378 Number of Staff & Franchisee Profiles: 14 Average Number of Updates: 2 per dayFranchisor Performance**: Influence: 45.1 Number of Franchisee Fan Pages: 8 Popularity: 49.5 - Average Number of Updates: 2 to 3 per month Engagement: 8.3 Trust: 38.1 Number of Franchisee Groups: 33 Number of Staff and Franchisee Profiles: 500+ LinkedInYouTube Number of Current Staff & Franchisee Profiles: 500+ Spheriontheweb Channel: Average Number of Profile Connections: 250 46,664 channel views, 374 subscribersFeatures an alternative marketing campaign called The Temp LinkedIn Groups:Life, which also was launched recently as an iPhone app. Spherion Alumni: 1187 members Spherion Staffing Network: 565 members Spherion: 74 members Sample Tweets:Spherion has 24 new positions available see them here: http:// tinyurl.com/df6vo4 #jobs @Spherion CEO: I am pleased w/ the uptick in worker confidence (Jan); it aligns w/ encouraging signs from our customers http://ow.ly/155sr ***Introducing the New Temp Life iPhone App*** Not only can you catch up on the latest episodes, read our blog... http://fb.me/5V4dhe6 5. Empowering your organization on the web 2nd Home Instead Senior CareNonmedical senior-care services 572 US Units Home Instead Senior Care has become fairly active in social media, and has made some great strides in the right direction with a particularly strongpresence on LinkedIn and YouTube. The main area that could be improved is having better uniformity in the way franchisees are communicating thebrand, and more frequency and better engagement with its audiences. Building on the efforts of franchisees that are currently active in social media,Home Instead has a great opportunity to tighten up its strategy and really push broader franchisee adoption. FacebookTwitter Number of Fans: 476 Number of Staff & Franchisee Profiles: 19 Average Number of Updates: 6-8 per month Number of Franchisee Fan Pages: 90 * Twitter Tips -Track Your Metrics: Make sure you closely track conversations about your franchise, - Average Number of Updates: 2-4 per month click-through rates of your posted links, conversions, and other success metrics you've Number of Franchisee Groups: 14 established. By tracking and measuring your metrics, you'll be able to identify ways totweak your strategy to see improved results. Number of Staff and Franchisee Profiles: 500+ LinkedInYouTube Number of Current Staff & Franchisee Profiles: 500+ Home Instead Inc Channel: 8,821 channel views, 95 subscribers Average Number of Profile Connections: 87Features customer and franchisee testimonials, exemplaryemployees (CAREGivers), and promotes Home Instead services.LinkedIn Groups: Home Instead Senior Care Fairfax County Channel:339 channel views, 3 subscribers Internet Marketing for Carebuzz Clients: 27 membersFeatures event coverage, client stories, and narratives from the Home Instead Senior Care Mountain View: 20 membersfranchisee about its services. Home Instead Senior Care Ireland: 13 members Home Instead Senior Care Portugal Channel:29 channel views, 1 subscriber Home Instead Senior Care San Francisco: 9 membersFeatures photo montage videos and a Home Instead Home Instead Senior Care- Concord/Salisbury, NC: 9 memberscommercial. CSR Home Instead: 6 members Stages of Senior Care Channel: 897 channel views, 6 subscribers Home Instead Senior Care Northern Colorado: 4 membersThis channel features the authors of Stages of Senior Care, a Home Instead Senior Care North Wilkesboro NC: 3 membersbook published by the founders of Home Instead Senior Care, Home Instead Senior Care of Birmingham, MI: 1 memberdiscussing the content and value of the book. Home Instead Senior Care WI: 1 memberSample Tweets: Volunteering helps fight frailty, study shows. http://seniorhomecareadvisor.blogsp Were in the News! http://www.homeinstead.com/701/mediaroom/default.aspx Frequent Mental Lapses May Precede Alzheimers http://bit.ly/a8gq6L 6. Empowering your organization on the web3rd Roto-RooterResidential and commercial plumbing and drain cleaning 548 US UnitsRoto-Rooter has built a great brand where humor plays a key roll in exposing its strong customer service, and the types of plumbing expertise offered byfranchisees. They seem to understand that the brand can really be leveraged across the social web to accomplish meaningful results, however they needmore momentum behind their efforts to realize the true benefits.

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