Date post: | 05-Dec-2014 |
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Business |
Upload: | nelson-wee |
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HOW THE USE OF APPS CAN
SUCCESSFULLY EXPAND
ANCILLARY CHANNELS & THEIR
VIABILITY
Nelson Wee
Director, Business Development, Apps & Content
SingTel Multimedia Group
Profile: http://www.linkedin.com/in/nelsonwee
Twitter: @nelsonwee
Mobility > Growth | Reach | Engage
Why Mobile? An Ancillary Channel?
Consumers are buying time Consumer Online Habits
So-Lo-Mo Mash-Ups offer Context,
Relevancy as Ancillary Channels
Location-based apps help merchants boost real-world and digital traffic by
Integrating relevant recommendations/info with social media
Apps as ancillary channel(s) for businesses N-screens, Cross-Platform
• Airlines
• Hospitality
• F&B
• Shopping
• eBooks, eMagazines
De!ite
Ancillary Channel Development Building the Value Proposition & serving the Consumer’s & Business Needs
• What is the job to be done? How best to serve it?
• Building Brand value versus Ancillary revenue
• Build your own or use 3rd party systems to build, manage, distribute
• Costs versus time to market
• ILoveDeals is a free mobile app that brings credit card dining deals
and coupons into one single place, providing a location-based
deals platform to target dining enthusiasts anywhere, anytime.
Review Your Consumer Journey
1. Discover across multiple screens, media
2. Delightful Consumer Offers @Touchpoints
3. Affordable: Pricing, Bundles, Billing options
4. Engaging Calendar: Content, Offers
5. Measure & Profile
De
sira
bility
&
Pre
fere
nce
Ea
se
of U
se
&
Sa
tisfa
ctio
n
Nelson Wee
l: http://www.linkedin.com/in/nelsonwee
t: @nelsonwee