• We figured out how to deliver local weather data to your TV
• A trick no one has replicated to this day
• OTT, 30 years before it was cool
It Looks Easy Now, But This Was Insanely Difficult in 1982
Which makes a lot of sense…
We’reaTVnetwork,wehavetonsof
video
Wehaveamazing
talentwhoeveryoneloves
WewanttomarketourTVproduct...causemoney
But it doesn’t really work that well• Can’t respond to real-time
user data• Formats not built for mobile
or social (or even web)• TV fills time, Digital cuts
time• TV news is a personality
business, Digital news (at least so far) is an information business
Salonqualityhairdoesn’thelp
And the single life has been great
Talenthasbeenhighlyeffectiveonproperty.
WE’RESEEINGNEWPEOPLE
Breakingnews,especiallyweather,isbetterwithtalent
Fastestproductionduringbreakingnews
A quick word about Facebook.
• Majority of the video growth in the industry• Almost all of it is mobile• Very little of it overlaps with O&O property• Major brands have no advantage• We’re all praying they’ll pay us