How the Web was Won Round-trip Social media

Andrew Zolnai

Cambridge UK

blog.zolnai.ca

Whereami

• Media ultra-growth

• Technology devices

• Data explosion...

• Manageability?

• Relevance!

– users

– context

– content

Tear down this wall

Bridge

• Both toward communities – Facebook

– LinkedIn

– twitter

• And amongst themselves – Klout

– LinkedIn Groups

– FaceBook BranchOut

• Blog

– post

• RSS / tweet

– broadcast

• Aggregate

– re-broadcast

Act

Link

Twitter

Blog Web

Static Web 1.0 Dynamic Web 2.0

Interactive Web 3.0

Work

• Have a plan

– who is the audience?

– what is the message?

• Carry it out

– keep it fresh…

– make it live…

• Follow through

– measure it!

– trend it!