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How to 10x Your Traction with Cold Email: Sales Hacker Conference Berlin

Date post: 02-Jul-2015
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Learn how to write a cold email that generates dozens of warm leads, and how to avoid email mistakes that will destroy your outbound sales efforts.
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How to 10x Your Traction with Cold Email Heather R Morgan| @HeatherReyhan|www.salesfolk.com
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Page 1: How to 10x Your Traction with Cold Email: Sales Hacker Conference Berlin

How to 10x Your Traction with Cold Email

Heather R Morgan| @HeatherReyhan|www.salesfolk.com

Page 2: How to 10x Your Traction with Cold Email: Sales Hacker Conference Berlin

7+ years of copywriting Former economist

Clients:

Collaborated with Aaron Ross

on sequel to Predictable Revenue

Written cold emails that get

38% response rates

About Heather

Page 3: How to 10x Your Traction with Cold Email: Sales Hacker Conference Berlin

How do you write a cold email that

generates dozens of warm leads?

Page 4: How to 10x Your Traction with Cold Email: Sales Hacker Conference Berlin

…Versus an email that no one opens?

Page 5: How to 10x Your Traction with Cold Email: Sales Hacker Conference Berlin

STEP #1 WHO?

Understand Your Audience

Page 6: How to 10x Your Traction with Cold Email: Sales Hacker Conference Berlin

STEP #2: THE PROBLEM

Learn your prospects’ pain points

Page 7: How to 10x Your Traction with Cold Email: Sales Hacker Conference Berlin

STEP #3: SOLUTION

Solve their problems

Page 8: How to 10x Your Traction with Cold Email: Sales Hacker Conference Berlin

STEP #4 SOCIAL PROOF:

Show your value, don’t tell

Page 9: How to 10x Your Traction with Cold Email: Sales Hacker Conference Berlin

STEP #5: CALL TO ACTION

What’s their incentive?

Page 10: How to 10x Your Traction with Cold Email: Sales Hacker Conference Berlin

THE PROBLEM:Our inboxes are full of

impersonal sales junk.

Page 11: How to 10x Your Traction with Cold Email: Sales Hacker Conference Berlin

THE CONSEQUENCE:We build walls to guard our time

Page 12: How to 10x Your Traction with Cold Email: Sales Hacker Conference Berlin

Your goal is to get

past people’s walls.

Page 13: How to 10x Your Traction with Cold Email: Sales Hacker Conference Berlin

So how can you get past the wall

and get a warm call?

Page 14: How to 10x Your Traction with Cold Email: Sales Hacker Conference Berlin

KNOW YOUR AUDIENCE:

Different Prospects Build

Different Kinds of Walls

Page 15: How to 10x Your Traction with Cold Email: Sales Hacker Conference Berlin

OPTION 1: Social Engineering“The Trojan Horse

Page 16: How to 10x Your Traction with Cold Email: Sales Hacker Conference Berlin

OPTION 2: Just Knock“Intro Requests”/Permission

Page 17: How to 10x Your Traction with Cold Email: Sales Hacker Conference Berlin

OPTION 3: Offer GoldGive them what they desire.

Page 18: How to 10x Your Traction with Cold Email: Sales Hacker Conference Berlin

All walls are not the same!

COMBINE & AB TEST

EVERYTHING!

Page 19: How to 10x Your Traction with Cold Email: Sales Hacker Conference Berlin

Don’t write bad cold emails like these!….PLEASE!

Page 20: How to 10x Your Traction with Cold Email: Sales Hacker Conference Berlin

Example of a Bad Cold Email

Page 21: How to 10x Your Traction with Cold Email: Sales Hacker Conference Berlin

Problem #1: SELFISHFocus more on your prospects!

Page 22: How to 10x Your Traction with Cold Email: Sales Hacker Conference Berlin

Problem #2: ALL FEATURESTransform features to benefits

Page 23: How to 10x Your Traction with Cold Email: Sales Hacker Conference Berlin

Problem #3: TOO SALESY“Taking Pants Off on First Date”

Page 24: How to 10x Your Traction with Cold Email: Sales Hacker Conference Berlin

The Email that Got 16 New Customers

Page 25: How to 10x Your Traction with Cold Email: Sales Hacker Conference Berlin

The First Sentence

• Question/Bold Statement

• Fear of Loss/Value

Page 26: How to 10x Your Traction with Cold Email: Sales Hacker Conference Berlin

The Value Story

• Social Proof

• Numbers/Stats

• Show, don’t tell value

Page 27: How to 10x Your Traction with Cold Email: Sales Hacker Conference Berlin

The Call to Action

• Incentivize

• Specific time or “When”?

Page 28: How to 10x Your Traction with Cold Email: Sales Hacker Conference Berlin

Are you read to fill your pipeline with

qualified leads? …Contact us!

Heather R Morgan | Salesfolk CEO| [email protected]


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