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Accelerate Sales with Webinar Marketing Automation A Livestorm Webinar
Accelerate Sales with Webinar Marketing Automation A Livestorm Webinar
WHAT WE WILL COVER IN THIS WEBINAR
Webinars are great to scale both your sales and your
content marketing.
Why should I do webinars to accelerate my sales?
How can I keep my sales team in the webinar loop?
Recap Flowchart: The Sales Webinar Acceleration Framework.
1
2
3
Closing
THE CLASSIC SALES AND QUALIFICATION FUNNEL
Technical / business fit
James Anderson CMO @ Segment
James Anderson CMO @ Segment
James Anderson CMO @ Segment
CAC Progression (N hours * Sales cost)
Showed interest (e.g Downloaded ebook)
Saw value in the product (e.g triggered AHA event)
Had questions/needs Expressed will to buy (e.g ask for payment in chat)
3 weeks - 1 month
Has a 1:1 with salesNew lead
THE WEBINAR SALES AND QUALIFICATION FUNNEL - FASTER & LESS EXPENSIVE
Closing
James Anderson CMO
James Anderson CMO
CAC Progression (N hours * Sales cost)
Showed interest, asked questions & saw potential value. (e.g Filled a registration form and answered to polls).
Expressed will to buy & engaged quickly with the product. (e.g Filled a registration form and answered to polls).
Signed up for trial
Technical fit Hired internal consultant
Not using competitor
Technical fit Hired internal consultant
Not using competitor
2 weeks
Has a webinar with one sales
Webinar Automation Tactics A Livestorm Webinar
ALERTING YOUR SALES IN SLACK: BECOME A SALES HERO
FOR EACH WEBINAR ATTENDEE…
…LOOK FOR THE RIGHT PROPERTIES…
…AND PING YOUR SALES REP IN YOUR SLACK.
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COST OF IMPLEMENTATION: €0 • TIME TO IMPLEMENT: 30MIN
SENDING DATA TO YOUR CRM: KEEP YOUR SALES TEAM IN THE LOOP
FOR EACH WEBINAR ATTENDEE…
…LOOK FOR THE RIGHT PROPERTIES…
…AND CREATE A LEAD IN YOUR CRM.
1 2 3
COST OF IMPLEMENTATION: €0 • TIME TO IMPLEMENT: 30MIN
SENDING DATA TO YOUR CRM: KEEP YOUR SALES TEAM IN THE LOOP
IF A LEAD FOLLOW A CERTAIN AUTOMATION PATH…
…CREATE A TASK “FOLLOW UP” IN YOUR CRM…
…AND REGISTER THEM TO A WEBINAR.
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TIME TO IMPLEMENT: 2 HOURS (SET UP THE ZAPIER + THE DRIP CAMPAIGN)
THE SALES ACCELERATION FRAMEWORK
Always seek for triggering the right events at the minimum cost.
We’re Livestorm. We do browser-based webinars for sales and user training.
Click to learn more.
