Tip of the week: How to access official Twitter analytics

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Tip of The Week: How to Access Official Twitter

Analytics

Tip of the week: How to access official Twitter analytics

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To access Twitter Analytics, you just need to click on the top right menu of your Twitter account, and click on Twitter Ads

Free Analytics from Twitter

Source: Higher Education Marketing - Tip of the week: How to access official Twitter analytics

Tip of the week: How to access official Twitter analytics

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If you have never used this feature, Twitter could ask you to sign in again.

You will not see the Analytics tab right away. You will need to click on:

1. the “Account and Billing” menu,

2. then on “Account Settings”.

You will then be sent back to the Twitter Ads page, but this time with the option to “Switch to Advanced”. Click here. You should be able to see the Analytics tab appear next to the Campaigns one.

Source: Higher Education Marketing - Tip of the week: How to access official Twitter analytics

Free Analytics from Twitter

Tip of the week: How to access official Twitter analytics

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You can now choose Analytics, and Timeline Activity.

Source: Higher Education Marketing - Tip of the week: How to access official Twitter analytics

Free Analytics from Twitter

Tip of the week: How to access official Twitter analytics

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Now you will have access to: For each day of the month, the number of mentions, follow,

and unfollow The number of tweets that were retweeted The number of tweets that became faves The number of clicks on your tweets in the past month Your content by quality rate: Best, Good or All

Source: Higher Education Marketing - Tip of the week: How to access official Twitter analytics

Free Analytics from Twitter

Tip of the week: How to access official Twitter analytics

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Tip of the week: How to access official Twitter analytics

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It will give your team insight into what your community is really interested in on Twitter.  At one glance, you will see what content has engaged your followers

and what has had very little or no impact. The “Best” tab will enable you to see what content was most shared in the past month in your community.

Most importantly, coupled with your Google Analytics profile, Twitter Analytics will enable your team to assess the quality of the content you create to make necessary tweaks and continuously bring more traffic online.

Source: Higher Education Marketing - Tip of the week: How to access official Twitter analytics

Free Analytics from Twitter – What it means for your college?

Tip of the week: How to access official Twitter analytics

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Do you use Twitter Analytics?

Please share with us:

What has your experience been with this new tool?

Source: Higher Education Marketing - Tip of the week: How to access official Twitter analytics

Tip of the week: How to access official Twitter analytics

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Questions?1.514.312.3968 info@higher-education-marketing.com

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