How to Acquire Sponsorship for your society?

Think of your society like a business

Think of your society like a business

• You’re all running a business that provides a service to a customer (your members)

• You’re trying to create value (profit) for your organisation• You’re trying to create a valued experience for your customers

Targeting your market

Potential Customer base= Loughborough Students’ Target Market = Students with an interest in dance

Customers = Members

Target Market: Students with an interest in danceX% of 16000

Potential Customer Base: Loughborough Student16000

Understanding your customers • Demographics (Age, Gender, Study Mode, Course) • Motivations • Other commitments/ priorities • Communication • Expectations • Who are your members? What is common?

Unique Selling Points What makes your society unique?What makes your society the best society to join at Loughborough, or even in the UK?Is your group distinctive in any way? Are you easily recognised and does your activity and image send the right messages?

CompetitionWho is your competition? What can you do to beat the competition?

Direct Competition

Secondary competition

Indirect competition

Societies PresidentLSU Media

HallsLocal Media

Other SocietiesAlumni Office

Personal Tutors/Lecturers

Businesses

Careers CentreProgramme PresidentHow to utilise

your network

Aeronautical, Automotive, Chemical and Materials Engineering, Arts, English and Drama, Business and Economics, Science, Civil and Building Engineering, Design School, Electronic, Electrical and Systems Engineering, Social, Political and Geographical Sciences, Mechanical and Manufacturing Engineering, Sports, Exercise and Health

Sciences

Top Tips for Acquiring Sponsorship

• Why do you need the money? • Identify organisations that could be interested

• Mutual Relationship- what can they gain/what can you offer? • Find out who to contact• Write persuasively • Be Professional

• Look out for opportunities• Deliver what you promise

Helen Ots- Ex-Enactus Committee Member- Current Enterprise Intern

Why Who How

Society Accreditation

What is the RBS ESSA?A recognised national accreditation for student societies to reward and recognise these skills

Why apply?Give your CV a boost Enter the awards to win a share of £21,000 prize moneyGreater credibility to your society, helpful for applying for sponsorshipBe invited to the RBS ESSA Awards attended by top UK employers & sponsors National press coverage for your society