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How to Amplify an Event: Case Studies

JISC Conference 2011,Tuesday 15th March 2010

Marieke Guy

                                                             

• IWMW – The Institutional Web Management Workshop

• Running for 15 years• Aimed at those involved in the provision of

institutional Web services• Try to be innovative and experimental• Like to look at externally hosted services as well

as institution services• Increasing number of remote attendees• Evaluation is key!

Case Study #1: IWMW

                                                             

• Use institution’s facilities for streaming• Also use Flip Camera, camera phone – short ‘vox

pox’ videos• Videos on Vimeo & YouTube• Photos on Flickr

IWMW: Video and Streaming

http://www.flickr.com/photos/mindfieldz/3779043156/

                                                             

• Slideshare• Slidecasts• Slideshare account, groups and events• Authorstream – present live• Posters – Scribd• Tagging

IWMW: Slides

                                                             

• IWMW and IWMW Live Twitter accounts

• Hash tag #iwmw10• Hash tags for sessions

#p1• #remote also used• Twitterwall – Twitterfall

IWMW: Twitter

• IWMW and IWMW Live Twitter accounts

• Hash tag #iwmw10• Hash tags for sessions

#p1• #remote also used• Twitterwall – Twitterfall

                                                             

• iTitle on videos• Twapper Keeper• Summarizr• Geolocated tweets

IWMW: Twitter

                                                             

• Event amplifier• Used Wordpress blog, Buddypress, Ning,

Wetpaint wiki, media wiki• Can use for promotion, engagement, interviews,

videos, trailing sessions, online workshops• Live Blogging: Cover it Live – remote barcamp• Policy for closing services

down• Statistics

IWMW: Social Networks

                                                             

• Netvibes, Storify, Lanyrd• Slideshare presentation pack• RSS Feeds - OPML • Ideascale• Facebook

A few other things…• Remote delivery• Access grid

IWMW: Collating

                                                             

“One advantage of remote attendance is that key lessons learned are not diluted by travel home. You

are right there in your seat of power ready to implement changes. However getting uninterrupted

time is very difficult. Perhaps you could set up regional hubs and connect nodes together.”

“Personally after 5 yrs or so in HE I have conference burnout, so remote suits me well.”

Supporting both set of attendees – remote and physical

IWMW: Challenges

                                                             

• Brian Kelly gave a talk on What can We Learn From Amplified Events? at the University of Girona (UdG)

• Also gave keynote plenary talk on Embedding and Sustaining University 2.0 at the University 2.0: the Extended University conference held at the Universidad Internacional Menéndez Pelayo

• Both events were amplified and supported from “back home”

• Both events were also available for a remote audience

Case Study #2: Spain

                                                             

• Talk streamed in Livestream• Sign up through Lanyrd• Twitterwall – Twittbee• @eventamplifier in UK - distributed live blogging

support

Spain: Girona talk

• Remote audience asked questions

• Twapper Keeper archive for event

• Lessons learnt - Testing the site, holding slides

                                                             

• Talk streamed in UIMP-TV (the streaming channel for the event) with Spanish dubbing

• Elluminate session with video in English

Spain: Santander talk

• @eventamplifier in UK - distributed live blogging support

                                                             

• Quality versus cost – getting the balance• Copyright• Testing the water – feeling the vibe!• Trying things out• Trial runs• Get support on the other side• Try out new things, but have a back up plan!• Flipping the conference idea on it’s head• The audience come first, not the technology• There are always lessons to be learnt – why

not share them

A Few Final Thoughts….

                                                             

• All urls at:http://www.delicious.com/mariekeguy/ukoln-ascd-10

• All slides at:http://www.slideshare.net/MariekeGuy

Thanks!!!

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