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How to become a 100% cloud-based SME Experiences of 1 Mark Sorsa-Leslie
How to become a100% cloud-based SME
Experiences of1Mark Sorsa-Leslie
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HashTag:#MindTrek
Agenda•About us
•What we do at HammerKit
•What services we use and why
•Pros and Cons
•3 things to remember
2
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HashTag:#MindTrek
About•Mark Sorsa-Leslie• Passionate about service
• Entrepreneur and ideas guy
•MBA, MRICS, DipSurv
• CEO of HammerKit since 2008
•HammerKit Oy• 16 people in Helsinki, Finland & Liverpool, UK
•Multi-award winning
• Customers in 82 countries
3
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HashTag:#MindTrek
4
...is a web design system in the cloud. Like Dreamweaver, but in real-time.
HammerKit...
Faster development of high value web servicesReduce resources needed to get jobs doneIncreased on-time delivery of client projectsImprove bottom-line performance
© HammerKit Oy 2010. ConfidentialFollow Us: @hammerkit
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Free to use
© HammerKit Oy 2010. ConfidentialFollow Us: @hammerkit
HashTag:#MindTrek
We live it. We love it.
We would not be able to operate without the cloud
100% Cloud
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Business is changing
7
Firm Infrastructure
Human Resource Management
Technology Development
Procurement
InboundLogistics
OperationsOutboundLogistics
Marketing& Sales
Service
Margin
Supp
ort A
ctiv
ities
Prim
ary
Activ
ities
Porter’s Business 1.0
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What we do
8
Financial Management
Human Resource Management
Admin, Legal and IPR
Partnerships
TechDev
Testing&
Performance
Marketing& Sales
Service Support
Margin
Supp
ort A
ctiv
ities
Prim
ary
Activ
ities
Cloud Business 1.0
© HammerKit Oy 2010. ConfidentialFollow Us: @hammerkit
HashTag:#MindTrek
We are in the age of Service Technology
(S.T.)
Forget I.T.
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What we use
10
Financial Management
Human Resource Management
Administration, Legal and IPR
Partnerships
TechnologyDevelopment
Testing &Performance
Marketing& Sales Service Support
Supp
ort A
ctiv
ities
Prim
ary
Activ
ities
Total Monthly Spend on S.T. ∼6-8K€/mth
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Why we choose them
11
Feature vs. CostUniqueness
© HammerKit Oy 2010. ConfidentialFollow Us: @hammerkit
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Ease/Quick StartAccessibilityReliabilityFeaturesCost (no capital)
Pros and Cons
© HammerKit Oy 2010. ConfidentialFollow Us: @hammerkit
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Pros and Cons“On-boarding”PasswordsQuirksMissing bits
© HammerKit Oy 2010. ConfidentialFollow Us: @hammerkit
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Non-issuesSLAs, QoS
and downtime
© HammerKit Oy 2010. ConfidentialFollow Us: @hammerkit
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3 thingsSmall businesses have an advantage in the cloud
Use the try before you by options to test services and make sure they fit
Your service in the cloud is likely to be the first touch point for your customers
© HammerKit Oy 2010. ConfidentialFollow Us: @hammerkit
HashTag:#MindTrek
...and finallyMarks’ Prediction
Service Technology will replace Information Technology as the dominant driver of new wealth creation.
Web design will be replaced by service design as the primary activity for the Internet industry
HammerKit will gain some new friends at MindTrek ;)
© HammerKit Oy 2010. ConfidentialFollow Us: @hammerkit
HashTag:#MindTrek
Questions?Get a free HammerKit account at www.hammerkit.com
Call me on +358 40 580 1962
Email me on [email protected]
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Find us on Facebook: www.facebook.com/hammerkit
