How to be an Entrepreneur in Information and ...

Vodafone Chair Mobile Communications Systems, Prof. Dr.-Ing. G. Fettweis

How to be an Entrepreneur in

Information and Communications Technology

Gerhard Fettweis – Green Visiting Professor – UBC

– Vodafone Chair Professor – TU Dresden

Gerhard Fettweis Slide 2

The Best or Worst of Engineering?

Innovation ?!

CISCO Mobile Data Forecast (2010)

2009-10-06 Albrecht Fehske Slide 3

Conclusions

TU Dresden Gerhard Fettweis Slide 4


Startup Experience

TU Dresden, 2010-06-28 Steffen Watzek Slide 6

The Vodafone Chair„s Startup History

2002

2007

1999 OnDSP™ based WLAN chip-sets

2000 SON systems

2003 LTE FDD & TDD test mobile

2004 Module and reference board design

2005 MPSoC semiconductor IP

2007 Wireless embedded technology

2008 Network performance measurement

2008 LTE Cellular Technology Provider

2010 Satellite Communications

freedelity

2006

© 2001/2 Systemonic

Stroh / p 7

Systemonic, Inc.

San Jose, CA, USA

Systemonic AG

Dresden, Germany

Systemonic AG Company Profile

Fabless Semiconductor Vendor

Founded: July 1999

Funding:

$ 5M / € 5M Round One,

$30M / €35M Round Two

Investors: ATLAS Venture, APAX, Krone mt., Robertson Stephens, Lehman Bros, Raytheon, Sony Venture Capital Europe, TBG

Acquired Complete Radio Solution from Raytheon Company in Oct 2001

Offices:

Dresden, Germany

San Jose, CA

Marlboro, MA

Head count ~100

74 patents / pending

San Jose

Dresden

Boston

World leading Automatic Network Planning & Reporting

tool vendor

Based in Dresden, Germany

Expansion

Revenue growth 100% p.a. since 2001

FY05 ~30 permanent staff

USA office opening Q4 2005

Customers, Partners

Sole supplier of ACP to Vodafone Group

33 customers in 17 countries

Distributor network, technical partnerships

Radioplan GmbH

Signalion GmbH

All rights reserved.

Signalion – Wireless Products with Focus on LTE

Company

USPs References (excerpt)

Signalion offers wireless product development

services and specific wireless products with focus

on LTE

Within the range of LTE testing Signalion provides

high-quality test equipment for operators, infrastructure

manufacturers and terminal manufacturers

Today Signalion develops specific and customized

wireless products and solutions for different

application areas such as industries, military,

medicine etc.

Leading edge LTE know-how from more than

seven years LTE Test & Measurement (T&M) product

design and customisation

Development and customization of wireless products

based on existing Signalion core technology and IP

Deep knowledge in testing and verification of

wireless products, systems and networks

Signalion offers own fully customizable T&M

equipment

2003 2005 2007 2009 2011

Custom Engineering

Customers are:

· local, nationwide and global companies

· research labs and Universities,

in the fields of:

· wireless communications

· medical care,

· semiconductor industries,

· audio processing,

· control and robotics.

problem

analysis

system structuring

and partitioning

hardware

prototype software

mass

production

We provide customers with system solutions on board level.

July 2007 11

Developed super-scalar task-level programming

Run-time code mapping to multi-core architectures

Example: Tomahawk‟s H.264 implementation

Acquired by Signalion in July 2007

Dresden Silicon

Processor

… DSP … Hard-

ware Core …

Task A

Task B

Task C

Task D

Sequential C Application Multi-core Architecture

12 Freedelity

2007/09/26

freedelityFreedelity GmbH

Our mission

“Become a leading manufacturer for point-to-point wireless

links with high Quality of Service.”

Latest Startup of the Vodafone Chair – Founded in June 2007 by Marcus Windisch, Peter Zillmann, and Gerhard

Fettweis.

– Team received several awards at FutureSAX business plan contest.

Product applications

– Cellular backhaul links

– Industry automation

– Professional multimedia systems

– Car-2-Car & Car-2-Infrastructure communications

RadioOpt: Subscriber Centric Monitoring

Core Network

Femto Cells

2G - GSM

BSC

3G - UMTS

RNC

4G - LTE

SIM applets

SIM applets

SIM applets

Correlation

of QoS and

QoE

Roaming

Revenues

Device

Issues

Indoor

Coverage

Customer

Experience

14

Blue Wonder – The LTE-IP Company

Delivering certified and tested LTE Layer 1 IP and SW

Lowest power

Smallest die size

Wireless modem developer based in Dresden, Germany

Founded December 2008

Team of 50 - Well funded

Developing wireless modem semiconductors since 1999

Systemonic → Philips → NXP

LTE, WLAN, Bluetooth, TVoM, UWB, WiMax

LTE

1st Generation LTE demonstrated at MWC 2008

2nd Generation LTE available since February 2010

Cost - Risk

Modem Size

WWW.INRADIOS.COM

Customer oriented Satcom Solution

Consulting

• System Analysis

• Project Management

• Link Budget

• PHY Optimization

• Test Campaign Planning

Simulation &

Demonstration

• Linklevel Simulations

• FPGA Demonstrator

• Performance Monitoring Hardware & Small

Series

• Modem Small Series

• Maintenance & Support

5 10 15 20 25 30 35 40 45 50 -25

-20

-15

-10

-5

0

PS

D


Some Generic Lessons Learned


Louis Gerstner: Select Well

There are 4 kinds of people

Those who make things happen

Those to whom things happen

Those who watch things happen

Those who don‟t even know things are happening

Jack Welch: A/B/C

C

10%

B

70%

A

20%

performance

distribution

Jack Welch: A/B/C Employees

You don’t want to be C – do you?

When You are “C”: VC‟s View


Best In Class Students

“Walk on water” mentality


Technology

10 years ahead of productization

Timeline

Research

Standardization

Development

Product


Sales

Evangelization instead of product delivery

Realize: There is no rational reason for

anyone to buy anything from you


Head Start

Technology new, USP, & available

(unfair competitive advantage)

or

Sales channel new, USP, available?

Network cooperation partners & customers

People bright & nothing to loose

Role model


As Professor at a University


Mission

Provide leading research results teaming with

academic and industrial partners

Create a great resource of human capital

Projects shall enable chair members to startup their

own company


Silicon Saxony Region

A Growing Network of +600 Players

No.1 semiconductor/ICT site in Europe EUR 10B revenue

150 startups (Robotron/ZMD & TUD)

20x90km corridor

Major players

Major R&D TU Dresden with 35000 students

Fraunhofer with 14 institutes, 1500 employees

Max Planck with 3 institutes and 600 employees

Leibniz Gesellschaft with 4 institutes and +2000 employees

TU Dresden

GS

85

105

88 83

105

213

288

307

344 340

0

50

100

150

200

250

300

350

400

2005 2006 2007 2008 2009

TUD TU-9 gesamt

Anzahl der deutschen und

internationalen Patentanmeldungen

Jahr

The Communications Systems Research Team

at TU Dresden

xxx

Siemens Chair

Mixed Signal ICs

René Schüffny

Comms Networks

Ralf Lehnert

Numeric Opt.

Andreas Fischer

Micro-Packaging

Klaus Wolter

Vodafone Chair

Mobile Comms

Gerhard Fettweis

RF Circuit Design

Frank Ellinger

Circuit Modeling

Michael Schröter

Computer Architecture

Wolfgang Nagel

Comms Theory

Eduard Jorswieck

RF System Design

Dirk Plettemeier

Operating Systems

Hermann Härtig

Entrepreneurship

Michael Schefczyk


The Team • 30 Ph.D. students

• 25+ Master students

• 4 sen. scientists

• 1 post-doc

• 1 professor

• 1 project mgr

• 2 secretaries

• 4 engineers

at TU Dresden Key Facts and Figures


Accomplishments • Scientific:

• 52 Ph.D. grads

• 200+ Ms. grads

• 500+ publications

• 5,000+ citations

• 150+ patent appl.

• 40+ patents granted

• 25+ patent families

Project Funding/Partners

IPP Sponsors

• Innovation:

• 9 spinouts

• 200 engineers

• Funding:

• M€ 35+ Chair

• M€ 45+ VC

• M€ 250 projects

The Vodafone Chair at TU Dresden Academic and R&D Network in Europe


http://www.e2r.motlabs.com/

The Vodafone Chair at TU Dresden Global Academic and R&D Network


UC Berkeley

Stanford

IIT Madras IIT Kharagpur


Bootstrapping

Cooperation and Research Transfer

University:

World-Class Research

Large Multi-National

Corporations

World-Class Hidden

Champions


Teaming-Up

for World-Class

Leadership


Traditional University-Industry

Relationship

$ $ $

$ $

$

Industry University

$

From Dr. Armin Wieder


%

University

$ $ $

$ $

$

VC Startup

%

$

$$

University Startup Model – US Version


But

Y2K brought a shock-wave

VCs are scared

VCs want secure investments

Today VCs want

Existing customers

Existing products

Existing teams

Not the standard model for university spinouts within EU


Desparate Need for Experience

Problem:

University spinout team has never built a product

University spinout team has never sold a product

Product maintenance

Possibility:

Start with consulting services

Start with project business

Learn the way your customer thinks

Learn how to manage revenues

Become established (brand name recognition)


%

University

$ $ $

$ $

$

customer Startup

Product

Delivery

$

$$

University Startup Model – EU Version


A Startup Generation Model

German Ph.D.: Management Training

Human Resources

Hiring Supervising Releasing

Project Management

Planning and task definition

Delegation On-time delivery

Sales Project

definition Presentation & defense

Acceptance


Important Skills

Learning Leadership

Learning Management

Learning Interaction


Germany„s Time Line

1990-2010

• Greenhorn startup era

• Producing entrepreneurs

2010-2020

• Generating startups with high growth potential

• Using repeat entrepreneurs

2020+

• Generating real VCs

• The beginn of a real startup economy


Dresden„s Time Line


1990-2010

• Startups due to job loss

• Tech startups

• Producing entrepreneurs with high flyers

2010-2020

• Generating startups with high growth potential

• Usign repeat entrepreneur high flyers

2020+

• Generating real VCs

• A Bright economy

Ph.D. Output & Current Employer


2001 1 Jürgen Deißner, Actix, Dresden 2006 27 Katja Schwieger, ATMEL Dresden

2 Michael Schmid, ATMEL, Dresden 28 Thomas Richter, freelancer, Großthiemig

3 Andre Noll Barreto, Nokia, Brazil 29 Michael Löhning, Signalion, Dresden

4 Tim Hentschel, Signalion, Dresden 30 Pablo Robelly, Rohde & Schwarz, Munich

5 Volker Aue, BluWo, Dresden 31 Oliver Prätor, Webasto, Hildesheim

6 Jens Jelitto, IBM, Switzerland 32 Hendrik Ahlendorf, ZMDI, Dresden

7 Jens Voigt, Actix, Dresden 33 Vladimir Nikolajevic, telerob, Stuttgart

2002 8 Branimir Stantchev, EC, Brussels 2007 34 Marcus Windisch, Freedelity, Dresden

9 Dirk Sommer, Bay9, Dresden 35 Nadja Lohse, Roth&Rau, Dresden

10 Matthias Stege, Signalion, Dresden 36 Thomas Deckert, Signalion, Dresden

11 Ulrich Walther, Signalion, Dresden 37 Ernesto Zimmermann, RadioOpt, Dresden

12 Achim Nahler, Signalion, Dresden 38 Frank Schäfer, freelancer, Dresden

2003 13 Frank Engel, Cochlear, Sydney 39 Peter Zillmann, Freedelity, Dresden

14 Matthias Weiß, BluWo, Dresden 2008 40 Carsten Unger, Signalion, Dresden

15 Matthias Henker, Signalion, Dresden 41 Ting-Jung Liang, INRADIOS

16 Shiro Kobayashi, Asahi Kasei, Japan 42 Jie Guo, sabbatical, Hamburg

17 Attila Römer, ATMEL, Dresden 43 Shahid Khattak, COMSATS, Abbottabat, Pakistan

18 André Zoch, Signalion, Dresden 44 René Habendorf, RadioOpt, Dresden

19 Thorsten Dräger, Signalion, Dresden 2009 45 Marco Krondorf, INRADIOS

2004 20 Jörg Kühne, Actix, Dresden 46 Peter Rost, NEC Research, Heidelberg

21 Wolfram Drescher, BluWo, Dresden 47 Steffen Bittner, INRADIOS, Dresden

22 Gordon Cichon, nVidia, San Jose, CA 2010 48 Marcos Tavares, Alcatel-Lucent, USA

2005 23 Patrick Herhold, Boston Consulting, Munich 49 Patrick Marsch, TU Dresden

24 Ralf Irmer, Vodafone, UK 50 André Fonseca dos Santos, Alcatel-Lucent, Stuttg

25 Michael Hosemann, Cambridge Consultants, UK 51 Björn Mennenga, TU Dresden

26 Denis Petrovic, Rohde & Schwarz, Munich 52 Andreas Frotzscher, Alcatel-Lucent, Stuttgart

? Bastian Ristau

Gerhard P. Fettweis

4 Senior Researchers

27 Ph.D. students

Support Team 2 Leaders

10 staff Project office

IT Lab Team

Spinout Team „High-Tech Startbahn“

Legal Finance

HR Tech Scout

BD

9 Startups

4 Exists 5 in operations

Administrative Office


From Student to Entrepreneur

My Setup



Systemic Approach to Develop

Performing HighTech Companies

HighTech

Startbahn

Netzwerk e.V.:

started in

Q2 2010

Incubator R&D:

Grant Received in

July 2010 for a 3

year R&D project

Funds:

Under development

to become active in

2011

Incubation

Company:

Set up planned for

2011

JOIN US!


Incubation Modell under Review


Conclusions

Startup Classification

Experienced & SME Model

Green & SME Model

Experienced & VC Model

Green & VC Model

TU Dresden Gerhard Fettweis Slide 51 TU Dresden, 2010-06-28

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010


Conclusions

Focus

Team Spirit: Joint goal oriented work

Open for change

Product interfaces: keep it as simple as possible

Daily questioning of everything

Desperately looking for customers

Scottish stinginess Spend money wisely


Thanks to UBC for inviting me as Green Visiting Professor !

Thanks to Vodafone for 16 years of continued support !

www.vodafone-chair.com


Erste Welle

Ice Breakers


Zweite Welle

Encouraged


Ernte

Repeat

Entrepreneurs

Date post:	01-Oct-2021
Category:	Documents
Upload:	others
View:	1 times
Download:	0 times

How to be an Entrepreneur in Information and ...

Documents