Date post: | 21-Apr-2017 |
Category: |
Marketing |
Upload: | laura-hogan |
View: | 108 times |
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BRAUMGroup 1
Laura HoganWant to beat your
competitors?Learn from them@lauralouise90
[email protected]/LauraHogan1
BRAUMGroup 2@lauralouise90 | [email protected]
you’d be naive to think that your competitors don’t have a
strategyand that they aren’t watching
you@lauralouise90 | [email protected]
but more importantly you’re targeting the same people, looking for the same product/service
@lauralouise90 | [email protected]
@lauralouise90 | [email protected]
so it they’re ranking better and have more social engagement, they’re capturing ROI that could have been yours….
www.yourwebsitename.com9
1.17B
40K searches every second
unique users
Brandwatch
on google alone there’s
@lauralouise90 | [email protected]
now you know where the mentions are coming from, start to dig deeper
@lauralouise90 | [email protected]
where? is the content
what? is the coverage about
when? was it postedwhy? was it featured
how? did they get the coverage
@lauralouise90 | [email protected]
what? comment where? telegraph & bbcwhen? may 2016, euwhy? opinion on political eventhow? press conference held
@lauralouise90 | [email protected]
we can now predict that dyson will get coverage with any eu news/updates.
question: could our client havean input on this topic too?
@lauralouise90 | [email protected]
understanding where and why your competitors are featured, can create opportunities for you
@lauralouise90 | [email protected]
www.yourwebsitename.com24
pick a handful of key terms
monitor who’s on page one and where they rank
you’ll notice changes over time@lauralouise90 |
www.yourwebsitename.com26
use site: search to check for newly indexed pages
@lauralouise90 | [email protected]
www.yourwebsitename.com27
it’s an easy way for you to see if your competitors have launched new category
pages, products or even blogs
@lauralouise90 | [email protected]
www.yourwebsitename.com28@lauralouise90 | [email protected]
have the meta titles or descriptions changed?
www.yourwebsitename.com29@lauralouise90 | [email protected]
if so, and they’ve increased (and haven’t done any other changes), clearly google
likes it
www.yourwebsitename.com31@lauralouise90 | [email protected]
if so, what’s changed? is it more content, the layout, design?
www.yourwebsitename.com32
it’s not always a complete science though….
@lauralouise90 | [email protected]
www.yourwebsitename.com33
always ranked page one for engagement rings terms
despite meta issues
@lauralouise90 | [email protected]
BRAUMGroup 34@lauralouise90 | #brightonseo
sprout social offers a twitter listening report
shows trends in competitor growth and top tweets
@lauralouise90 | [email protected]
@lauralouise90 | [email protected]
great engagement and brands that target the same demographic as us
@lauralouise90@lauralouise90 | [email protected]
+1.7k likes+48k
comments+3.5k shares
creating conversation
www.yourwebsitename.com48@lauralouise90 | [email protected]
for graphics use a simple reverse image
search
@lauralouise90 | [email protected]
@lauralouise90 | [email protected]
www.yourwebsitename.com57@lauralouise90 | [email protected]
so for us to get featured we need actionable cleaning tips,
to protect your family from the germs that lurk in your
home
let’s make an actionable
checklist and really push social
interaction with gifs
@lauralouise90 | [email protected]
learn from the success (and failure) of your competitors. apply it to your strategy
@lauralouise90 | [email protected]
www.yourwebsitename.com62
historic links are great for an overall
viewbut
new links are the key
@lauralouise90 | [email protected]
www.yourwebsitename.com64@lauralouise90 | [email protected]
www.yourwebsitename.com65
export the data and filter by the
best quality sites.
dig deeper with the best to understand
exactly how the link was
obtained@lauralouise90 | [email protected]
www.yourwebsitename.com67@lauralouise90 | [email protected]
so if we can get an a-list celeb to sell on the site,
the links will come
www.yourwebsitename.com69
a simple search for dyson’s newest links led to #dysonchallenge
@lauralouise90 | [email protected]
www.yourwebsitename.com70@lauralouise90
so i googled #dysonchallen
ge
i now have a list of potential
bloggers to target
@lauralouise90 | [email protected]
if you know the newest links your competitors have, you know what they’re targeting
@lauralouise90 | [email protected]
monitor brand & product mentions
be aware of new content created and where it’s featured
understand their social strategy
new links, highlight seo focusknow who’s on page one and understand movement
@lauralouise90 | [email protected]
@lauralouise90 | [email protected]