AppleDHOW TO BE THE APPLE OF YOUR INDUSTRY

Geoff McDonald @BookRapper BookRapper.com

The Book

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DesignLikeApple.com

The Book

The Author

John Edson

The BIG Idea

The Big D

Speed RAP

Design = Culture

Your Challenge

Be the Apple of Your Industry

DBook Rapper Says...

Already + More OftenApple’s Secret Sauce

Design Essentials

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Both the means and the ends, the outcome and process

Design is...

Seven Design Principles

Design is the Difference

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Premium design drives premium market position

Design Strategy

Consistent design language

Beauty

Clever and highly useful

Ingenuity

Distinct personality plus a little mystique

Charisma

Design Your Organisation

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Protect and promote design within your organisation

Design Within

Acquire your design taste through deliberate action

Taste

Expand your capabilities for design

Talent

Great products are the collective output of your culture

Culture

Products = Marketing

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Great products are cool.

Great Products

Your product is your best message and best messenger

Message

Narrow your focus to boost quality

Quality

Repetition, Repetition, Repetition, RepetitionRepetition Repetition Repetition RepetitionRepetition Repetition Repetition RepetitionRepetition RepetitionRepetition

One great product is not enough

Think Ecosystem

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Consider the background in which your customers work

Context

Apple’s greatest design is their company of systems

Systems

Fill the gaps to be essential in your customers’ lives

Experience

The ultimate product is a marketplace that includes others

Platform

Prototype Forward

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Design is not a straight line - more like a zig-zag

Modelling

Allow ideas to freely circulate

Shared

Create rough and dirty prototypes to see your solution

Visualise

Stories let us engage non-designers

Near-Life

Connect with Customers

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Create great products that your customers want

Partners

Tune into your customers lives

Empathy

The more specific your customer, the better the design

Someone

Study human behaviour and observe people in action

Research

Design with Conviction

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Apple and Google both do minimalism - differently

Deep Expression

Simple is one focus - what’s yours?

Simple

What’s your design philosophy?

Values

Walk and talk design in everything you do

Conviction

More...

GeoffMcDonald.com/blog

DesignLikeApple.com

Buy the Book!

http://geoffmcdonald.com/the-secret-to-apples-success-five-books/

Four Other Books...

Use design to create the future you want

Deliberate Change

Recording available for members at : BookRapper.com

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Presentation