How to bend designers

TBDDesign

TBDDesign

to your will.

Step 1: know your frenemy.

TBDDesign

IntroversionExtraversion

IE52%48%

People with the Introversion preference like drawing their energy from the ideas, pictures, memories, and

reactions that are inside their heads, in their inner world. They often prefer doing things alone or with one

or two people they feel comfortable with. They take time to reflect so that they have a clear idea of what

they’ll do when they decide to act.

People with the Extraversion preference like getting their energy from active involvement in events and having a lot of different activities. They are excited

when around people and like to energize others. They often understand a problem better when they can talk

out loud about it and hear what others have to say.

Where people get their energy

TBDDesign

Sensing Intuiting

S N85%15%

People with the sensing preference are more likely to trust information that is more

concrete (i.e. understood by the five senses). They prefer to look at details, facts and tend to distrust hunches without data. Their focus is more on present time of

“what is”, as opposed to “what can be”.

People with the intuiting preference tend to trust information that they can associate with other

information they have experienced (i.e. finding patterns within a wider context). They can understand and make connections from abstract information. Their focus is on

the future possibilities of “what can be”.

How people perceive and gather information

TBDDesign

FeelingThinking

FT56%44%

People with the Feeling preference believe they can make the best decisions by weighing what people care about and the points-of-view of persons involved in a situation. They are concerned with values and what is the best for the people involved. In their relationships,

they appear caring, warm, and tactful.

People with the Thinking preference like to find the basic truth or principle to be applied when they make a decision. They like to analyze pros and cons, and then be consistent and logical in deciding. They try to be

impersonal, so they won’t let their personal wishes— or other people’s wishes—influence them.

How people make decisions

TBDDesign

PerceivingJudging

PJ31%69%

People with the perceiving preference like to keep their options open. They don’t mind leaving things

undecided and unstructured. They like to work without rules, taking the world as it comes, while adapting

to changing plans.

People with the judging preference like to have matters settled. They seek order, organization and see the need for rules. They approach the outside world with plans before moving into action. They like to make decisions about their environment and not leave it open-ended.

How people interact with the outside world

TBDDesign

TBDDesign

What personality types are

designers?

INTJ

EN

FJ

ENFP

INFJINTP

INFP

EN

TJ

Other

16%

11%

8%

8%

6%

8%

16%

16%

TBDDesign

INTJ

EN

FJ

ENFP

INFJINTP

INFP

EN

TJ

Other

16%

11%

8%

8%

6%

8%

16%

16%

TBDDesign

Freaks.

INTJ

ENFJ

ENFP

INFJ

INTPIN

FP

ENTJ

Other

All INtuition.

TBDDesign

INTJ

ENFJ

ENFP

INFJ

INTPIN

FP

ENTJ

Other

With a side of Judging

TBDDesign

Intuition. What does that even mean?

TBDDesign

Adapted from Looking at Type: The Fundamentalsby Charles R. Martin (CAPT 1997)

Intuition (N)

Paying the most attention to impressions or the meaning and

patterns of the information I get, I would rather learn by thinking a

problem through than by hands-on experience. I’m interested in new things and what might

be possible, so that I think more about the future than the past. I like to work with symbols

or abstract theories, even if I don’t know how I will use them.

TBDDesign

Adapted from Looking at Type: The Fundamentalsby Charles R. Martin (CAPT 1997)

Intuition (N)

• I remember events by what I read “between the lines” about their meaning.

• I solve problems by leaping between different ideas and possibilities.

• I am interested in doing things that are new and different.

• I like to see the big picture, then to find out the facts.

• I trust impressions, symbols, and metaphors more than what I actually experienced.

• Sometimes I think so much about new possibilities that I never look at how to make them a reality.

TBDDesign

Here’s an example of a project that hits the “N” sweet spot.

TBDDesign

Ye Olde

TBDDesign

TBDDesign

C O M M U N I T Y F O U N D AT I O N

O F L O U I S V I L L E

Building community together

Annual Report

TBDDesign

Advertising + Website

Transform tomorrow today

Creating a lasting impact doesn’t have to start tomorrow. We make it easy for you to connect to the issues and causes you care about most today. Since 1984, we have distributed over $500 million in charitable grants. But we’re just getting started. Call or click to see how we can help you transform our community.

502.585.4649www.cflouisville.orgWaterfront Plaza • 325 W. Main St. • Suite 1110 • Louisville, Kentucky • 40202-4251

Discover Give Connect Resources

Scholarships Donate Online CommunityCalendarMyFund

S

CH O L A

R

S

E A R C

H

Featured News and Current Events

Give yourself a hand as we celebrate National Philanthropy Day. Thanks to generous people like you, the Community Foundation of Louisville has distributed over $500 million in charitable grants since 1984. But we’re just getting started. Call or click today to see how we can help you transform our community.

500,000,000 high fives

502.585.4649 www.cflouisville.org Waterfront Plaza • 325 W. Main St. • Suite 1110 Louisville, Kentucky • 40202-4251

When you give to local classroom projects through DonorsChoose.org/LouisvilleMatch...

...the Community Foundation of Louisville will match contributions, dollar for dollar, up to $50,000. So while you’re helping classrooms in need, we’ll be doubling your impact.

2DonorsChoose.org

Giving is as easy as 1, 2, 3: 1) Visit DonorsChoose.org/LouisvilleMatch to browse projects eligible for the CFL matching grant

2) Enter an amount in the green GIVE box for each project you want to support

3) Click on CHECK OUT to finish the donation process

Call or click today to discover other ways the Community Foundation of Louisville can help you transform our community

502.585.4649 / www.cflouisville.org Waterfront Plaza • 325 W. Main St. • Suite 1110 • Louisville, Kentucky • 40202-4251

TBDDesign

Step 2: smiles ahead.

TBDDesign

TBDDesign

Extraversion (E)

• Likes time to discuss their ideas.

• Enjoys brainstorming and collaborative team meetings.

• Responds particularly well to compliments.

• Prefers verbal communication over email.

Pushing the right buttons

TBDDesign

TBDDesign

Introversion (I)

• Likes time and space in order to do their best work.

• Prefers information prior to a meeting so that ideas can be formulated in advance.

• Dislikes interruptions in daily work flow—especially verbal ones.

Pushing the right buttons

TBDDesign

Intuition (N)

• Likes freedom to figure out their own unique approach.

• Likes to be involved in determining insights from data.

• Can feel “micromanaged” by tight parameters.

Pushing the right buttons

TBDDesign

Sensing (S)

• Share direct and specific examples to illustrate your vision.

• Recognize the designer’s experience.

• Try to avoid unnecessary changes.

• Struggles when expectations or goals are stated in an unclear manner.

Pushing the right buttons

TBDDesign

Thinking (T)

• Enjoys discussing “pros” and “cons” of different approaches.

• Likes simple and direct feedback.

• Prefers sticking to decisions once made.

• Instructions appear inconsistent or illogical.

Pushing the right buttons

TBDDesign

Feeling (F)

• Gives preference to human needs when making decisions.

• Likes consensus and harmony.

• Wants to be appreciated.

• Struggles with disengaged clients.

Pushing the right buttons

TBDDesign

Judging (J)

• Is organized and finds comfort in schedules.

• Appreciates follow-through.

• Dislikes schedule changes—especially tightening.

Pushing the right buttons

TBDDesign

Perceiving (P)

• Enjoys flexibility.

• Wants freedom for spontaneity.

• May become frustrated with tight schedules and constant monitoring.

Pushing the right buttons

TBDDesign

Step 3: best (partnership) practices.

TBDDesign

Embrace the brief.

1

TBDDesign

Mind-numbing infographicTBDDesign

Involve your designer early on.

2

TBDDesign

Process illustrationTBDDesign

Make changes in writing— and discuss them with your

designer as needed.

3

TBDDesign

Provide as much time as possible.

4

TBDDesign

Festival Branding / Posters International Mystery Writers Festival

L I V E T H E A T E R T O D I E F O R

TBDDesign

Poster SketchesTBDDesign

Communicate as simply and directly as possible.

5

TBDDesign

TBDDesign

Communicate as simply and directly as possible.

5

Compliment effort.

6

TBDDesign

Trust your intuition and your designer’s guidance.

7

TBDDesign

8White space is your friend.

TBDDesign

Step 3: best (solo) practices.

TBDDesign

Find something you like

and rip it off. Seriously.

1

TBDDesign

Tell an engaging story.

2

TBDDesign

Recruit fresh eyes.

3

TBDDesign

Be consistent.

4

TBDDesign

Avoid overdoing it.

5

TBDDesign

Just say “no” to Comic Sans MS.

6

Comic Sans MS

TBDDesign

7White space is your friend. Say it again.

TBDDesign

Any questions?

TBDDesign