How to break into enterprise mobile B2B (without selling

your soul!)Jenny Blumberg

August 2015

AYNK (Acronyms You Need to Know)

• EMM – Enterprise Mobility Management

• MDM, MAM– Mobile Device Management, Mobile App Management

• BYOD, CYOD – Bring Your Own Device, Choose Your Own Device

• MADP, RMAD – Mobile App Development Platform, Rapid Mobile App Development

• MBaaS – Mobile Backend as a Service

Why EMM?• Demand

• People desire consumer-grade mobile apps

• Lack of current developer resources

• Impact

• Change how people work

• Industries with non-desk workers set to benefit

• Apple as a leader

• B2B Distribution

• iOS is most popular in BYOD

MBaaS

Authentication• Basic over SSL• Claims-based (ADFS)• NTLM• OAuth• SAML• Forms• …and multi-factor!

Encrypted storage

Secure tunneling

Multi-factor authentication

App management

MDM integration in 5 easy steps!

• Integrate SDK into app project

• Install MDM profile on phone

• Install and configure tunnel

• Profile talks to SDK and sends traffic through tunnel

• Profit! $$

Distribution

• Apple B2B (+ MDM)

• Public App Store

• MDM whitelist

• Resigned ipa

• (custom apps only!)

Questions?