How to Build a Cloud-Based Digital Transformation Offering

Copyright © 2014, Intellyx, LLC

1

How to Build a Cloud-Based Digital

Transformation Offering

Jason Bloomberg

President

[email protected]

@theebizwizard

About Jason Bloomberg

• President of Intellyx

• Advise companies on their digital transformation initiatives & help vendors communicate their agility stories

• Write for Forbes, Wired, & DevX on Digital Transformation

• Buy my latest book, The Agile Architecture Revolution

Copyright © 2014, Intellyx, LLC2

What is Digital?

Customer preferences & behaviordriving technology choices

Range of technology touchpoints is exploding


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The Importance of the Consumer

• Consumer behavior & preferences driving digital

– Even for B2B providers

• The Facebook effect

– Everybody expects personalization, asynchronous interaction, & high performance


The Buck Stops with the Consumer

Democratization of Technology

• People at work have same preferences & behaviors as when they’re at home

• Drives BYOD (Bring-Your-Own-Device)

• Millennials require consumer-centric tech


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What is Digital Transformation?

• Customer pressures driving technological and organizational change in companies

• Enterprises rethinking:

– How they serve customers

– The role IT plays

– How they build & manage teams

– How they innovate


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Who is the Digital Professional?

• Old days:

– Web programmers, graphic designers, UI/UX people, information architects

• Today:

– All of the above, plus marketing/product people, Agile teams, operations people, enterprise architects, etc.


If you touch something your customer touches, you’re a digital professional

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Who is the Digital Executive?


Your customer!

Chief Digital Officer

CMO

CIO

VP of Ecommerce

VP Marketing

VP Interactive

VP Customer/User Experience

Shifting the Center of Gravity

Center of gravity is the IT infrastructure

Center of gravity is the customer


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The Cloud World

The Digital World

The AWS Value Chain


The End-to-End Digital Challenge

• Digital technology begins at the customer touchpoint

• Web & mobile apps include numerous third-party services

– Generally run in cloud

– May be your offering

• Apps connect to back end databases & systems of record

– In cloud & on premise


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The Transformative Role of Automation

• Cloud automates operational environment

• DevOps as automation-driven organizational change


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DevOps as Model for Organizational Transformation

From DevOps to “BizOps”

• Before: dev chucking code to test, then over wall to ops

• Now: continuous test, continuous deployment

• In progress: responsiveness to continuous requirements change & variation


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The Legacy Challenge

• Complex hybrid scenarios

• Legacy integration/middleware issues

• Legacy performance issues

• IT driving security & governance policies


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The Dangers of Bimodal IT

• Digital

– Fast

– Customer-focused

– Self-organizing

– Innovative

– Marketing-driven

• IT

– Slow

– Technology-focused

– Laborious governance policies & procedures

– Cost center


Who’s the cloud buyer?Who’s responsible for cloud?

Organizations who separate traditional IT from the digital effort

Omnichannel: Retail’s Digital Challenge


The customer sees only one channel

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Omnichannel: Beyond Retail

• Healthcare

– Phone/tablet/desktop/medical device integration for physicians

• Utilities, logistics, etc.

– Field technicians

• Manufacturing

– Factory controls

• Too many others to list!


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Digital & the Internet of Things

• Consumer IoT

– Struggling with privacy & security

• Industrial Internet

– Big Data challenge


Cloud is everywhere &everything is part of the cloud! P

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There is no Shortcut!

Remember, Digital Transformation isn’t about the Digital, it’s about the Transformation!


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Jason Bloomberg

President, Intellyx

[email protected]

@theebizwizard

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Thank You!

Date post:	15-Jul-2015
Category:	Technology
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