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How to build a community around your startup. BRAMKANSTEIN
| Date post: | 14-Apr-2017 |
| Category: |
Small Business & Entrepreneurship |
| Upload: | bram-kanstein |
| View: | 535 times |
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How to build a community around your startup.
BRAMKANSTEIN
80’s Kid90’s Internet Explorer
BRAMKANSTEIN
Community ManagerThe best new products, every day.
BRAMKANSTEIN
CreatorA curated directory of 400 resources
and tools to help you build your Startup.
BRAMKANSTEIN
Are you building a product right now?The best time to find and gather an early community is
YESTERDAY
Nobody cares you are building a product.
BRAMKANSTEIN
‣ Betalist.com‣ StartupLi.st ‣ Facebook groups‣ SubReddits‣ Niche forums‣ Niche newsletters
FINDING PEOPLE THAT COULD CARE
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Do things that don’t scale.
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@bramk
During the first 18 months of Product HuntI was the #2 influencer on the entire site.
INFLUENCER
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#1 HUNTS
‣ Huge traffic spikes‣ A lot of feedback‣ More (news) coverage‣ New users/customers‣ Interested investors
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This made me want to build something
myself! BRAMKANSTEIN
But what?
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A curated directory of resources and tools to help you build your
Startup.BRAMKANSTEIN
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USING MY EARLY COMMUNITY
‣ 600 e-mail subscribers‣ Give and ask‣ Two e-mails ⌲ 80 replies
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HACK YOUR WAY TO OTHER PEOPLE
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3, 2,1…
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LAUNCH STRATEGY
‣ Product Hunt‣ Early community via e-mail‣ /r/entrepreneur‣ Targeted Facebook groups‣ Personal e-mails‣ [email protected]
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AFTER 48 HOURS
‣ 35K unique visitors‣ 230K pageviews ‣ 680+ Twitter mentions‣ 1400+ social shares ‣ 524 Likes / 729 Followers‣ 1140 new newsletter subscribers‣ 250+ emails
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KEY TAKEAWAYS
‣ Find an early community‣ Build in public‣ Make it personal‣ Have a systematic approach‣ Show humility
BRAMKANSTEIN
“Make people careby letting them join
your adventure.”BRAMKANSTEIN
