How To Build A Marketing Funnel In 5 Easy Steps

FUNNEL5-STEP MARKETING

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STEP 1 Spy On Your Competitors & Get To

Know Your Customers

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STEP 1 - SPY ON YOUR COMPETITORS & GET TO KNOW YOUR CUSTOMERS

OBJECTIVE:• Reverse Engineer Industry Specific Ad &

Marketing Success Using Spy Software

• Amass & Study Invaluable Customer Data From Customer-Review-Heavy Websites

TIMEFRAME:• 4-Weeks

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OVERVIEW (PART I - COMPETITORS):• 80% of the guess-work, testing and iteration formerly required

to build a successful marketing platform, it no longer necessary

• In Step 1, we will use high-tech “Spy” software to save 100’s of hours and $1000’s of dollars by reverse engineering successful advertising and marketing campaigns built by your competitors

• Spying on your competition is 100% legal, highly-effective and a best practice used by the smartest digital marketers in the world

• Step 1 allows us to produce lasting results for you in a half of the time and for a for a fraction of your competitor’s cost by learning from their failures and successes

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OVERVIEW (PART II - CUSTOMERS):• Websites such as amazon.com, have 100,00’s of products or

books on services similar to yours

• Your customers have reviewed products and services similar to yours 100’000’s of times. This pre-existing customer intel, allows you to uncover customer fears, objections, customer preferences and psychographics such as colloquialisms (how they speak within their sub-culture)

• We will leverage this intel to intelligently create your offers, pricing, email copy, sales copy and structure your marketing funnel based on your customers proven likes, dislikes, language and feedback revenant to your products and services (not our opinions)

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SCOPE OF WORK (PART I):• Competitor spying and research via similar.com,

spyfu.com, whatrunswhere.com and buzzsumo.com through our memberships (over $600/month)

• Detailed reporting on which keyword are being SEO targeted and bid on in Google Adwords

• Detailed reporting of where your competitors are advertising, what kind of ads they are buying and what is working

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SCOPE OF WORK (PART II):• Detailed reporting of competitor’s top traffic sources

• Detailed reporting of top industry influencers

• Detailed reporting and breakdown of top competitor’s marketing funnel and 1 month marketing calendar

• Detailed reporting of customer’s top complaints, fears, preferences, common sayings and other psychographic data

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SCOPE OF WORK (PART III):• Detailed report of competitor’s top ad

creatives, lead capture pages, sale pages and email copy

• Read More At The Buzz Blog Here: How To Research Your Customers and Competition

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http://banderbuzz.com/how-to-research-your-customers-and-competition/

STEP 2 Foundation & Framework

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STEP 2 - FOUNDATION & FRAMEWORK

OBJECTIVES:• Integrate Existing & New Marketing & CRM Softwares

• Identify Funnel Products & Price Points

• Build Initial Opt-In, Pre-Sales + Sales Pages

• Map Out 1-Month Marketing Calendar

• Determine 1-Month Max LTV

• Track 1-Month LTV


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OVERVIEW:• In Step 2, we will develop our initial low-hanging fruit strategy

meant to test our new funnel offers on existing customers and leads.

• We will integrate your email service provider with your CRM, upload your customer and lead data into Facebook, place tracking pixels on all new lead and pages.

• Finally, we will run a test campaign to either your existing lead or customer data base to drive new sales from old leads and existing customers.


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SCOPE OF WORK:• 1 to 3 Performance Optimized Email Opt-in Forms or Lead Pages

(w/custom tracking pixel)

• 3 Performance Optimized Pre-Sales Pages (w/custom tracking pixel)

• 3 Performance Optimized Checkout Pages (w/custom tracking pixel)

• 3 Performance Optimized Post-Sales Thank You Pages (w/custom tracking pixel)

• 3 to 5 High Converting Subject Lines & Emails (w/links embedded)

• 4 to 7 Email Campaigns Based On Buyer Intent & Purchase History

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SCOPE OF WORK (PART II):• 2 Copywriting & Execution Of Email Blasts To Your Existing

User Base

• 2 Facebook Posts To Announce Funnel Products & Kick-Off

• Technical Integration Of All Marketing Technologies & Advertising Platforms

• Detailed Weekly Reporting & Optimization

• 2 Weekly Calls

• 2-Month Marketing Calendar and ROI Mapping Session

• Read More At The Buzz Blog: Build Your Marketing Funnel And They Will Come

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http://banderbuzz.com/build-your-marketing-funnel-they-will-come/

STEP 3 Fleshing Out Your Marketing Funnel

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STEP 3 - FLESH OUT YOUR MARKETING FUNNEL

OVERVIEW• In Step 2- Build Your Marketing Funnel, where we discussed

Lead Magnets, Trip Wires, Core Offers, and Profit Maximizers.

• Now that we have your Marketing Funnel Skeleton in place, it is time to flesh or fill it out. This means building follow-up email sequences that speak specifically to the buyer intent and purchase history of your email subscribers and customers.

• We want to make sure that our messaging speaks to their actions and behaviors along the customer journey.


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SCOPE OF WORK:• 3 A/B Variant Performance Optimized Email Opt-In

Forms or Lead Pages (w/custom tracking pixel)

• 3 A/B Variant Performance Optimized Pre-Sales Pages (w/custom tracking pixel)

• 3 A/B Variant Optimized Checkout Pages (w/custom tracking pixel)

• 15 to 20 Additional Buyer Behaviors Based Subject Lines & Emails (w/links embedded)

• Add The 15 - 20 New Emails To The 4 to 7 Email Campaigns Create In Step 2

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SCOPE OF WORK (PART II):• 3 Retargeting Facebook Ads Based On Buyer Behavior

• Technical Integration Of All Marketing Technologies & Advertising Platforms

• Detailed Weekly Reporting & Optimization

• 2 Weekly Calls

• 4-Month Marketing Calendar and ROI Mapping Session

• Read More At The Buzz Blog: Flesh Out Your Marketing Funnel

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http://banderbuzz.com/flesh-out-your-marketing-funnel-flesh-for-fantasy/

STEP 4 Feed Your Funnel & Optimize

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STEP 4 - FEED THE FUNNEL AND OPTIMIZE

OVERVIEW• Now that your funnel allows you to covert leads to new

customers and new customers to repeat customers, we are ready to buy some ads.

• Without an up-sell funnel and a clear 2-6 month email calendar, LTV tracking and an ROI plan, it is very hard to advertise successfully on Facebook.

• If we have our baseline metrics in place and an idea as to funnel conversion rates, we can advertise with much more confidence.


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SCOPE OF WORK:• Analyze conversion rates and performance from

existing customers.

• Make tweaks and optimization based on data

• Upload Customers & Leads Into Facebook

• Create 3-7 Custom Audiences Based On Lead & Buyer Behavior

• Create 3-5 Lookalike Audiences

• Create 5-15 Ads Based On Ad Budget & Size Of Data Base

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SCOPE OF WORK (PART II):• Access Other Advertising Opportunities On Other

Platforms

• Optimize For CTR, CPL & CVR

• Create Social Media Contests That Indirectly Drive Leads Into The Funnel

• 2 Weekly Calls

• Analyze 1-Month LTV at the End of 4 weeks

• Read More and Access Index Of Marketing Acronyms: Feed The Funnel & Optimize

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http://banderbuzz.com/feed-the-funnel-optimize/

STEP 5 KEEP YOUR CUSTOMERS AND SCALE

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STEP 5 - KEEP YOUR CUSTOMERS & SCALE

OVERVIEW• Brand perception and customer experience directly impacts

customer retention. Taking care of the people who pay you… is as important (if NOT much more important), than acquiring new customers.

• At this Step, we need to map out our 6-month content strategy comprised of entertaining, educating, interviewing, celebrating and selling to our customers indirectly (80%) and directly (20%).

• We do this through a clear and concise content marketing strategy and well thought out email and promotional calendar.


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OVERVIEW (PART II):• Now that our funnel is tested, optimized

and we have some metrics around both advertising and marketing performance, we should be ready to ramp advertising spend and increase funnel profitability with confidence

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SCOPE OF WORK:• Customer Survey Creation & Launch

• Customer Interviews of Contest Winners (most likely to say yes to interview invite)

• Customer Testimonials (contest, surveys and interviews are great for testimonials)

• Revisions of All SalesCopy Based Customer Feedback & Testimonials

• Content Strategy Call & Native Ad Creation

• 2 Weekly Calls

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SCOPE OF WORK (PART II):• Comprehensive Review of All 5 Marketing Steps

• Continued Optimizations

•Increase Ad Budget

• Explore New Traffic Channel Sources

• Create Affiliate Offers

• Explore Co-Promotion Partnerships

• Define 1YR Marketing Calendar

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SCOPE OF WORK (PART III):• Analyze LTV and ROI Over The 5-Month Customer Journey

• Discuss Ongoing Consulting Engagement With banderbuzz marketing

• See Contest, Testimonial and Survey Funnel Live Here: How To Run A Free Facebook Contest At A Profit

• Read More At The Buzz Blog Here: Keep Your Customers & Scale

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https://www.youtube.com/watch?v=_DWrDfw89H4

http://banderbuzz.com/keep-your-customers-scale/

PAYMENT DETAILS

COST AND CONSULTING RATES

• $3000/month (or Step)

• Each Step Can Be Purchased Al La Carte

• Each Step Takes A Minimum Of 4-Weeks To Complete

• Weekly, monthly and quarterly progress reports are included in this package

• General marketing consultation is included in this package

• $150/Hourly Consulting Rate (can be purchase independent of Steps)

** Prior to engaging client must complete Business Intelligence & Web Asset Questionnaire

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FINAL SLIDE

THANK YOU!CALL BRYCE ANDERSON AT 415.710.7672

OR EMAIL AT [email protected] WHEN YOU ARE READY TO GET STARTED

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Date post:	11-Apr-2017
Category:	Marketing
Upload:	bryce-anderson
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