How to Build and Market to Your Email List

Kerwin McKenzieCorey Taratuta

Corey Taratutawww.IrishFireside.com

www.IrelandTravelKit.com

@coreytaratuta @irishfireside

Kerwin McKenziewww.KerwinMcKenzie.com

www.TravelBlogger101.com

@mskonfa1990

EMAILMARKETING SPAM

VS

What is email marketing?

Electronic mail users give you permission to send them your content on a regular basis or as you see fit.

You can track and analyze users behaviors.

Your list supports all your online endeavors

Build Community

Build Community

Reinforce Brand

Build Community

Reinforce Brand

Deliver Value

Build Community

Reinforce Brand

Deliver Value

Communicate with

Audience

Build Community

Reinforce Brand

Deliver Value

Communicate with Audience

Survey Readers

Build Community

Reinforce Brand

Deliver Value

Communicate with Audience

Survey Readers

Market Products

Build Community

Reinforce Brand

Deliver Value

Communicate with Audience

Survey Readers

Market Products

Share Ideas

If your email marketing efforts achieve one thing,

what would you want it be??

Before you begin... Determine your mission

Content Delivery Brand Awareness

Monetization Product/Project Launch

Set expectations

FREQUENCY VALUE RESOURCES

Getting started

STOP You can’t just use the blind carbon copy (bcc) field in your regular email.

What service will you use?

free options affordable options pro services

Timelyemail

messages

Anatomy of opt-in emails

Welcomeemail

Confirmationemail

Sign upform

How to sign up, set up, and send out in ten minutes...

Before you hit sendSTOP Proofread

Open in mobile

Send a test

Think about timing

opens clicks unsubscribes action

Evaluate Your Campaign

Opens

Clic

ks

Unsu

bsc

ribes

Call

to A

ctio

n

Help your list grow•Integration

•Incentives

•Exclusive Content

•Non-Internet Resources

•Collaboration

Action Steps

Corey Taratuta@coreytaratuta @irishfireside

Kerwin McKenzie@mskonfa1990

www.IrishFireside.com/TBEX