Using Social Media For Using Social Media For Cost Effective Cost Effective Campaigning Campaigning

What is Social Media?

Hearing Unheard Voices

Who are we?

HUV Website

• Showcasing Best Practice • Campaigning Tools

www.ukyouthhearingunheardvoices.org

HUV Social

Quick Thinking

What is campaigning; and why is it important to involve young people

in it?

Accessible Timetables Campaign

http://www.ukyouthhearingunheardvoices.org/smartweb/campaigns/campaign-spotlight/2

Discussion

In your groups discuss why you think social

media is so popular with young people – what is

it that makes it so appealing?

Why Is Social Media Appealing….

• Facebook– Easy to use– Can upload and tag pictures, and see friends pictures– Find friends– Keep in touch with people who don’t live near– Play games

• YouTube– Listen to and watch music tracks and videos– Can see emotions in videos – Can comment on videos– Can upload home videos and stuff from your phone

• Twitter– Look at what the celebrities are doing – gossip– Can contact celebs

Campaigning through Facebook

Save LGYM Campaign

• Strategy to raise awareness of the threat of LGYM being closed– Groups created quickly– Safety features customised to allow for anonymity

• 800 supporters in less than 5 days – Young people can quickly join, invite their friends

family to join. – ‘Snowball’ effect

• Organised a public meeting • Over 100 young people left testimonials and

messages of support, which clearly showed how the group is valued.

Campaigning Through Twitter

Top Tweet tips1. Direct your followers to a website/blog where they can get

more info about your campaign2. Twitter search for people relevant to your campaign and

follow them. Be careful who you follow – tweeters may judge you by who you follow

3. Engage in conversations through @replies, 4. Look for potential people to partner up with who have the

same campaign aims: re-tweet their updates, get them to re-tweet yours etc…

5. Create a #hashtag for your campaign, which will allow your campaign to be easily searched for throughout the whole of twitter

6. Don’t tweet for the sake of an update – keep it relevant, and original, catch peoples eye’s!

7. Be creative – update through pictures, videos, Twitpic and Twitvid will liven up your tweets.

8. Download a desktop client e.g. Tweetdeck. It will bring your newsfeed, @replies and search all into one place

9. To be successful keep in honest and transparent.

Youtube

http://www.youtube.com/user/antibullyingkids#p/a/u/0/ROfqH4rRETY

Any Questions?

Thank You for listening !