Date post: | 17-Feb-2017 |
Category: |
Marketing |
Upload: | catherine-marsden-ms-pmp |
View: | 109 times |
Download: | 2 times |
How to Capture Clients with Copy, Even if You’re Not a Copywriter
Catherine Marsden, MS. PMP
Do not reproduce without permission 1
Many Small Business Owners Struggle to Find and Keep Customers Today
Do not reproduce without permission 2
Why Are Small Business Owners Struggling?
HowMy Dad Never Had to Use Social Media
Do not reproduce without permission 3
What’s Causing the Disconnect?
60-70% of the Buying Cycle Completed Online First
Google and CEB Study
Do not reproduce without permission 4
What’s Causing the Disconnect?
Do not reproduce without permission 5
Why is this a Problem?
Photo courtesy of ehow.comDo not reproduce without permission 6
Identify Your Goals
Do not reproduce without permission 7
Ask Yourself - How will I know my social media marketing is working?
Part of the Solution
Do not reproduce without permission 8
What Having a Social Media Strategy Feels Like
Photo by ShutterstockDo not reproduce without permission 9
6 Step Writing Success Formula
Analyze1.Keywords2.Experience3.Call to Action
Do not reproduce without permission 10
Photo courtesy of EarlytoRise.com
Polish4.Headline 5.Scan6.Image
6 Step Writing Formula
Do not reproduce without permission 11
Step 1: Keywords
6 Step Writing Formula
Do not reproduce without permission 12
Step 2: Experience
5 Step Writing Formula
Do not reproduce without permission 13
Step 3: Call to Action
Do not reproduce without permission 14
6 Step Writing Formula
Step 4: Headline
Step 5: Scan
Do not reproduce without permission 15
Do not reproduce without permission 16
Step 6: Image6 Step Writing Formula
It’s All About Brand
Do not reproduce without permission 17
Stay In Touch
Let’s Stay In Touch. Sign Up for our Free “Find More Customers Now” Program and Receive Your Free Gifts
Catherine Marsden, MS, PMPArdent Scope Marketing, [email protected]
847.592.6264
Do not reproduce without permission 18