Date post: | 08-May-2015 |
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HARO integration with Tracky (The unofficial guide)
Typical workflow for source(s):
• Identify pitch for self, client or peer. – Self: write pitch or gather
information, email reporter – Client: Email explanation of
pitch to see if interested, wait for email
– Peer: Email explanation of pitch, leave ball in their court
• If client is interested, typically takes two to three emails to finalize pitch prior to sending.
• If a journalist likes the pitch then the PR rep or source needs to do prep work, schedule an interview or respond to written Q&A.
• If journalist doesn’t select as source, still need to follow up with client to let them know.
• When story runs, need to update all involved, thank reporter and share the story via social networks.
Create a better way to pitch, follow up and archive…
When story runs, post to social
networks or add to Buffer from
within the track.
Instead of emailing, put all
discussion, research, files
related to story in one place for easy
reference.
Privacy settings, like secret and
private.
Easily drag and drop team
members or clients into the
track.
Set deadlines, mark complete
when done and always
have for future reference.
Set deadlines, delegate, work real-time and get everything done in one place.
Step 1: Sign up for Tracky, create a Public Relations group for all PR tasks.
Step 2: Invite in your key PR players.
Click here to invite people not already on Tracky.
Step 3: Create an “urgent media opportunities” track
Step 4: Include one media opp in each subtrack.
HOW TO label query:
• Referral source (e.g. HARO) • Title of query (e.g. looking for op 10 apps) • Add person who will be the source in parentheses
The details • Assign team
members from the group
• Add a deadline • Copy and paste
the query in the discussion
• Work on the pitch in the discussion
• Include a copy of the pitch in the discussion.
Follow up • Update status and/or progress in the discussion. • Mark the subtrack complete if you don’t hear back or when the
story runs. • If the story runs, include a link in the discussion and an arJcle
screenshot as an a:achment.
You can always easily access completed
pitches or pull results for media
reports.